As CoLab’s VP of Demand Generation, you'll drive marketing innovation and lead a talented team to elevate our demand strategy. Focus on creating effective pipelines and enhancing conversion efficiency.In this pivotal leadership role at CoLab, you will manage and mentor a four-person marketing team. Your expertise in integrated demand generation will help scale operations and create repeatable strategies. You will supervise various outreach channels and collaborate closely with the sales team to ensure our marketing operates effectively.Key Responsibilities:
Drive marketing-sourced pipeline creation and monitor CAC
Develop and oversee multi-channel demand generation programs
Guide and grow the existing demand generation team
Launch and enhance CoLab's first ABM strategy
Maintain budget oversight with direct accountabilityRequirements:
Minimum 10 years in demand generation in B2B SaaS
At least 3 years in a senior leadership role
Demonstrated achievement in building high-impact demand gen teams
Proven ability to analyze pipeline drivers effectively
Expertise in executing diverse marketing programsElevate CoLab's demand generation as a hands-on leader delivering measurable growth.#J-18808-Ljbffr

📌 Demand Generation Leader Colab Toronto
🏢 CoLab
📍 Toronto