Lead public sector marketing initiatives as an Industry Marketing Manager at Softchoice, focusing on Defence, Healthcare, and Education. This role involves crafting strategies that meet organizational goals while engaging key stakeholders effectively.In this energetic position, you will own the vertical narrative and develop comprehensive marketing programs tailored to senior public sector decision-makers. Your collaboration with various teams will guide the execution of campaigns, ensuring alignment with strategic goals and partner commitments. Adaptability and a strategic mindset are crucial for enhancing market presence.Key Responsibilities:
Create marketing plans aligned with procurement timelines
Design audience personas and buying journey frameworks




Own the strategic content calendar with various teams
Present MDF business cases and partner commitments
Oversee budget management and program performance reportingRequirements:
Bachelor’s degree or equivalent relevant experience
5+ years in B2B marketing, especially in the public sector
Expertise in translating technical capabilities for non-technical stakeholders
Knowledge of demand generation mechanics required
Salesforce experience preferredBring your marketing leadership to Softchoice and drive transformative initiatives in the public sector.#J-18808-Ljbffr

📌 Hybrid Industry Marketing Manager Role Ottawa (Canada)
🏢 Softchoice
📍 Canada