If you are looking to grow your career with an organizationdriven by excellence, integrity, and innovation, Dilawri offers an environmentwhere people are supported and empowered to succeed.
Founded in 1985, Dilawri is Canada’s largest automotivegroup and one of Canada’s Best Managed Companies. Dilawri operates over 80franchised dealerships,representingmore than 35 of the world’s mostrespected automotive brands across British Columbia, Alberta, Saskatchewan,Ontario, Quebec, and Washington, DC.
With a team of more than 4,000 employees, Dilawri fosters aculture rooted in collaboration, accountability, and continuous learning. Ourvalues of Excellence, Leading, Teamwork, Integrity, Innovation, and Giving Backguide how we work, how we lead, and how we serve our customers and communities.Through the Dilawri Foundation , weare also committed to making a meaningful impact in the communities weserve.
Discover how you can build your career with Dilawri
Position Overview Mercedes-Benz Richmond is seeking a results‑driven and experienced Sales Manager to support the General Manager in overseeing all activities within the New and Used Sales Departments. This role is responsible for planning, organizing, and managing sales operations, ensuring sales teams meet performance targets, and maintaining the highest dealership standards.
The Sales Manager will lead all training and development initiatives for sales staff, maintain administrative accuracy, and uphold dealership processes. Working closely with sales teams, departmental leaders, and the General Manager, this role ensures strong customer satisfaction, effective sales execution,



and consistent achievement of departmental goals.
Compensation for this position is commission based.
Primary Duties and Responsibilities Establish long‑and short‑range goals forassigned sales staff.
Guide salespeople in setting and achievingindividual objectives.
Recommend optimal new vehicle inventory based onsales rate and stock levels.
Set gross profit and sales objectives andmonitor weekly performance.
Assist with forecasting, budgeting, and expensemanagement for the New/Used Car Department.
Communicate and enforce dealership policies andprocedures.
Conduct daily one‑on‑one meetings and assistsalespeople with customers.
Ensure sales staff plan daily activities usingCRM (calls, emails, appointments).
Hire, train, motivate, and manage performance ofall new/used vehicle sales employees.
Evaluate monthly sales performance and completequarterly reviews.
Develop individualized training and improvementplans.
Conduct daily/weekly sales and manufacturertraining sessions.
Support programs to increase new/used car grossand F&I; penetration.
Hold sales staff accountable for CRM usage andprospecting efforts.
Coordinate sales operations with Service, Parts,and Business Office.
Assist in planning programs to support staff inreaching objectives.




Handle sales staff concerns and recommenddismissal when necessary.
Review customer follow-up and ensure plannedcontact through CRM.
Review sales records to identify performancetrends.
Support dealership image through coordinatedsales initiatives.
Assist in advertising campaigns and promotions.
Collaborate with other Sales Managers forprofessional development.
Qualifications Required Experience Proven automotive sales management experience(new and/or used vehicles)
Strong understanding of dealership operations,sales processes, and inventory planning
Proficiency with CRM systems and sales trackingtools
Ability to evaluate sales performance and createeffective development plans
Strong leadership and team‑building skills
Excellent communication, coaching, andinterpersonal abilities
Strong organizational and time‑management skills
Ability to enforce policies, maintainaccountability, and uphold high standards
Strong problem‑solving skills with a customer‑focusedmindset
Ability to collaborate effectively acrossmultiple dealership departments
Additional Requirement Legally entitled to work in Canada
About Dilawri In addition to working with and learning from a team ofleading professionals in the automotive industry, our advantages include:
Discountedemployee vehicle purchase program
Job-specificcoaching & training programs
Employeewellness & assistance programs
Employeesocial events
Build your career with a team thatis driven byexcellence,integrityand innovation.

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📌 Sales Manager (British Columbia)
🏢 Dilawri Group of Companies
📍 British Columbia