Dig Insights unites strategy, human understanding, and technology to help brands move decisively, in a world that won’t wait. We work with insights and marketing professionals at some of the world’s most well-loved brands, powering their brand and innovation decision-making. Dig One is our agile technology platform, used by our people and our clients, to deliver smarter and faster decisions.

Our clients span verticals including CPG, QSR, retail, technology, financial services, and telecommunications. Our work is led by a team of over 250 strategists, insights consultants, developers, and data scientists. We work for a global client base out of offices in Toronto, Chicago, London, and Singapore.

Since we started in 2010, we’ve been focused on setting a new standard for the insights industry – challenging the traditional model and building for what comes next. That means hiring people who are bright, creative, resourceful, and kind. People who succeed at Dig are curious, question established norms and are passionate about helping our clients to move their businesses forward.

If you want to join a team that takes themselves just seriously enough to produce great work, we’d love to welcome you.

As we continue to grow, both geographically and in our expertise, we are looking for people who want to join a high-growth and highly team-oriented company.

Analyst, Insights (Qualitative) – About this role

Working closely with the Senior Manager and Director on their team, the Analyst, Insights plays a vital role in supporting the execution and delivery of client projects. The Analyst, Insights (Qualitative) typically has 1-3 years of experience in a research role and is responsible for contributing to the research report,



including strategic insights and research findings, for the Senior Manager and Director. In addition to enhancing their foundational skills as a researcher, the Analyst, Insights (Qualitative) at Dig is encouraged to engage with our vibrant company culture and make the most of this dynamic phase in their career.

Your primary responsibilities will include, but are not limited to:

- Supporting colleagues on all aspects of the project lifecycle, methodology design and proposal, through questionnaire writing and fieldwork, to analysis, reporting and client presentations.
- Contacting participants (email/telephone), scheduling, and other logistics for qualitative projects.
- Reading, analyzing, and displaying data in PowerPoint report templates (as needed).
- Proof-reading proposals, questionnaires, and reports.
- Performing secondary research to support primary research-based implications.
- Sourcing images/infographics to enhance deliverables.
- Verifying screener/ survey links.
- An interest in online research methodologies, programming and developing discussion guides.
- Interest in moderating online and/or in person qualitative research.
- An interest or experience with video-reporting and video editing are a plus!

Experience, Skills and Requirements:

- 1-3 years of relevant experience (position level dependent upon experience level).



Previous experience of qualitative is a plus.
- University Degree and/or Post-Graduate Certificate in a relevant field (Market Research, Business Insights, Marketing, or other).
- Solid English communication skills, both written and oral are required (French skills/ other languages are a plus!).
- Excellent skills in Microsoft Office Suite are required.
- Able to work within a fast-paced dynamic environment.
- Ability to meet tight deadlines, while maintaining close attention to detail.
- Ability to work independently and with a team.
- Enjoys having conversations with others, naturally inquisitive and curious.

Work Perks:

- A hybrid-remote work environment, where employees have the flexibility to work remotely or from one of our offices
- Unlimited vacation policy
- Reimbursement for health and wellness classes/memberships and continuous learning
- RRSP / 401K employer matching program
- Offices in Toronto and Chicago, located steps to public transportation in the downtown core
- Regular social events such as charity poker nights, trivia events, team building days, and more!

To find out more about us visit us at www.diginsights.com & www.upsiide.com

Our culture is built on 5 core values: Energy, Excellence, Evolution, Equality and Empathy. We believe that our success is dependent on the diverse talents, skills, and ideas of its staff. We are committed to creating an inclusive work environment and encourage applications from all qualified candidates including those in the BIPOC and LGTBQ communities, and from people with disabilities.

We thank you for your interest in Dig Insights, however, only candidates who are chosen for an interview will be contacted.

📌 Analyst, Insights (Qualitative) (Toronto)
🏢 Dig Insights
📍 Toronto