Dilawri Overview

Join Canada’s Largest Automotive Group

If you are looking to grow your career with an organization driven by excellence, integrity, and innovation, Dilawri offers an environment where people are supported and empowered to succeed.

Founded in 1985, Dilawri is Canada’s largest automotive group and one of Canada’s Best Managed Companies. Dilawri operates over 80 franchised dealerships, representing more than 35 of the world’s most respected automotive brands across British Columbia, Alberta, Saskatchewan, Ontario, Quebec, and Washington, DC.

With a team of more than 4,000 employees, Dilawri fosters a culture rooted in collaboration, accountability, and continuous learning. Our values of Excellence, Leading, Teamwork, Integrity, Innovation, and Giving Back guide how we work, how we lead, and how we serve our customers and communities. Through the

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Position Overview

Mercedes-Benz Richmond is currently seeking a motivated and customer-focused Assistant Sales Manager to support the leadership of our Sales team and contribute to the overall success of the dealership.

Reporting to the Sales Manager and working closely with the General Manager, Service Manager, and Parts Manager, the Assistant Sales Manager plays a key role in driving sales performance, delivering an exceptional customer experience, and fostering a collaborative, high-performing dealership culture. This role provides hands-on leadership throughout the sales process while supporting inventory management, sales operations, customer satisfaction, and team development.

Primary Duties And Responsibilities

Compensation for this position is commission based.





- Support the Sales Manager in leading and coordinating the day-to-day sales operations of the dealership
- Promote a positive, cooperative team environment by working closely with Sales, Service, and Parts Management to achieve shared dealership goals
- Participate in and assist with leading daily and monthly sales meetings as required
- Maintain active involvement in all sales inquiries and ensure consistent execution of effective sales practices
- Engage with customers early in the sales process and provide direction and support to Sales Consultants throughout the customer journey
- Ensure every customer receives an exceptional and personalized ownership experience
- Build long-term customer relationships and professionally resolve customer issues or concerns related to sales, dealership operations, personnel, or products
- Conduct management follow-ups and customer call-backs to support customer satisfaction and maximize closing ratios
- Assist in completing sales transactions by balancing customer needs with dealership objectives
- Ensure all sales and lease documentation is accurately completed and compliant with manufacturer policies and applicable regulations
- Support the development and execution of dealership-specific sales programs, promotions, and special events
- Coordinate regional co-op advertising initiatives and assist with the implementation of dealership marketing plans
- Prepare, review, and analyze sales performance reports




- Oversee vehicle inventory coordination, showroom and lot presentation, pricing accuracy, and vehicle cleanliness standards
- Evaluate trade-in vehicles to determine reconditioning, retail, or wholesale placement
- Monitor the reconditioning process to ensure vehicles are prepared efficiently, cost-effectively, and to a high-quality standard
- Perform other duties as assigned by dealership management

Qualifications Required Education & Licenses

- Valid VSA License (required)

Experience

- Previous experience in the automotive industry, with a strong focus on New and Pre-Owned vehicle sales
- Experience supporting or leading sales teams in a customer-facing environment

Skills & Competencies

- Strong leadership, management, and customer service skills
- Excellent verbal and written communication abilities
- Highly organized with exceptional attention to detail
- Self-motivated with the ability to work independently and as part of a team
- Strong problem-solving skills with the ability to handle and resolve customer concerns in a professional and timely manner
- Demonstrated ability to manage multiple priorities in a fast-paced environment

Additional Requirement

- Legally entitled to work in Canada

About Dilawri In addition to working with and learning from a team of leading professionals in the automotive industry, our benefits include:

- Discounted employee vehicle purchase program
- Job-specific coaching & training programs
- Comprehensive health & dental plans
- Employee wellness & assistance programs
- Employee social events

Build your career with a team that is driven by excellence, integrity and innovation. Discover Dilawri.

📌 Assistant Sales Manager (Richmond)
🏢 Dilawri Group of Companies
📍 Richmond