Brand & Communications – BTL Marketing Manager
Consumer / Retail / Mobility Marketing
We’re looking for an experienced Brand & Communications / BTL Marketing professional to join a leading global organisation within its Mobility Marketing team on a 12-month contract .

This is a highly visible role responsible for delivering end-to-end below-the-line (BTL) marketing activations across forecourt and in-store customer touchpoints, supporting fuels, EV and non-fuel retail propositions.

You’ll work closely with Brand, Product and Customer Value Proposition teams, alongside creative and integrated agency partners, to turn marketing strategy into high-quality, commercially effective campaigns.

What You’ll Be Doing

Lead the end-to-end delivery of BTL campaigns and activations , from briefing through execution, optimisation and performance review

Develop explicit, insight-led briefs in partnership with Brand and Product teams

Coordinate creative and agency partners to ensure campaigns are delivered on time, on brand and to a high standard

Manage in-store, retail and forecourt marketing communications across multiple customer touchpoints

Monitor campaign performance and translate results into actionable recommendations to improve effectiveness and ROI

Manage agency relationships, scopes of work, contracts and performance reviewsOwn marketing budgets, including forecasting, invoicing, phasing and variance reporting

Partner across Marketing, Product, Procurement, Finance, Legal and Insights





Ensure marketing activity meets brand, legal and regulatory requirements

Translate broader brand strategies into effective, locally relevant customer communications

What We’re Looking For

4+ years’ experience in Brand Marketing, Integrated Marketing Communications, Retail Marketing, Shopper Marketing or BTL Marketing

Strong experience delivering end-to-end BTL campaigns or marketing activations

Experience managing creative, advertising or integrated marketing agencies

Exposure to retail, in-store, POS/POSM, shopper or customer marketing

Experience managing significant marketing budgets and agency spend

Strong commercial mindset with the ability to use data and insights to optimise campaign performance

Excellent project and stakeholder management skills

Experience working cross-functionally with teams such as Product, Finance, Legal and Procurement

Ability to manage multiple campaigns and priorities in a fast-paced environment

Strong written and verbal communication skills

The Opportunity
This is a 12-month contract based in Calgary, Alberta, with a hybrid working arrangement , offering the opportunity to work within a major international consumer-facing business and influence how customers experience the brand across physical retail environments.

If you have experience across BTL, shopper marketing, retail marketing, brand activation or integrated marketing communications , we’d love to hear from you.

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📌 Brand Communications Manager (Alberta)
🏢 XML International
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