About North Brands Group
NorthBoys and Northgirls are not typical children's retail.

We are a growing, niche, premium fashion retailer redefining kidswear in Canada. We operate four boutique locations across the GTA and are opening our fifth, and first large format store, at Upper Canada Mall in November 2026.

We specialize in curated designer formalwear, elevated casualwear, and accessories from newborn to size 16, with a strong focus on styling and client relationships. We are an authorized kids retailer for Ralph Lauren, Hugo Boss, Emporio Armani, Psycho Bunny, Lacoste, Michael Kors, LoveShackFancy, KatiejNYC, Mayoral and more. NorthBoys is one of only three Ralph Lauren Kids retailers in Canada and the only independent Psycho Bunny Kids retailer. Northgirls is the only Canadian retailer carrying LoveShackFancy for girls.

This is not volume retail. This is consultative selling and personal styling.

Why This Role Is Different
Upper Canada Mall is our largest store to date and the first to carry both banners under one roof.

The Role
Assistant Store Manager, New Large Format Store (Opening November 2026)
NorthBoys and Northgirls | Upper Canada Mall, Newmarket
Assistant Store Manager
As Assistant Store Manager, you partner with the Store Manager to drive the performance, presentation, and people of a large format location carrying both banners. You lead visual merchandising for the store and run the floor in the Store Manager's absence.

Before Opening (September to November 2026)
Support the Store Manager and ownership on store layout, fixturing, and floor flow across both banners
Lead receiving, ticketing,



and the full opening merchandising set

Merchandising and Presentation
Lead visual merchandising for both NorthBoys and Northgirls, including windows, feature walls, mannequins, and daily floor standards
Merchandise two distinct banners so each reads clearly while the store still feels like one destination
React to sell through, seasonality, and new receipts by resetting the floor without waiting to be asked
Give the Store Manager regular feedback on what is selling, what is sitting, and what the store needs

Sales and Performance
Drive store sales targets, average transaction value, units per sale, and conversion alongside the Store Manager
Coach the team on the floor in consultative selling, full outfitting, and recommending additions
Build and grow a personal client base through styling relationships, appointments, and clienteling
Support recruiting, onboarding, and training of a team across a large format footprint
Run shifts, set daily priorities, delegate clearly, and hold the team accountable to standards
Lead the store and make day-to-day decisions when the Store Manager is off
Model a floor culture that is professional, energetic, and focused on the client

Operations
Support inventory accuracy, receiving, transfers, and loss prevention




Keep back of house organized at a scale larger than a boutique
Ensure opening, closing, and daily processes run consistently
Share floor insights to help inform buying and replenishment decisions for the location

Who You Are
Someone who sees what needs doing and does it, because this store will not come with a playbook
Strong merchandising instincts, with a portfolio or examples of floors and windows you have built
Experienced supervising or co-leading a fashion retail team, ideally in a premium or designer environment
Passionate about product, styling, and building lasting client relationships
Sales driven and comfortable being measured on numbers
Exact, with a high standard for presentation and an eye for detail
Calm and organized under the pressure of a new store opening
Professional, polished, and confident with an affluent clientele
Ready to grow into a store leadership role

What We Are Looking For
2 or more years of retail leadership experience (assistant manager, key holder, or supervisor), fashion preferred
Demonstrated visual merchandising experience, which is a core part of this role rather than an afterthought
Experience with a new store opening or a major reset is a strong asset
Experience training and developing team members
Full availability including evenings, weekends, and peak seasons
Available to start ahead of the November 2026 opening, with training at our Lawrence Plaza locations in North York

Location
Upper Canada Mall - 17600 Yonge Street, Newmarket Ontario

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📌 Assistant Manager NorthBoys/Northgirls Upper Canada Mall (Ontario)
🏢 North Brands Group
📍 Ontario