Introduction We’re a naan traditional company…
Working at FGF Brands, there is never a dull moment! As a successful company that is continually growing there is always challenging yet rewarding work to be a part of.We have an entrepreneurial spirit which encourages all our team members to use their own creativity and out of the box thinking to come up with solutions and new ideas. Overview This high-profile role represents an exciting career opportunity with a highly recognized, rapidly growing brand, and it represents a very strategic hire for the long-term vision of FGF Brands.
Working closely with the Director, Foodservice Distribution, Canada, you will be a key member of the company’s Foodservice strategic team and will be primarily responsible for achieving customer acquisition, customer retention, and revenue/profit goals for assigned region of the Foodservice Channel. You will be an impact player and will have an immense ability to help develop the company’s long-term strategy, influence the corporate culture and have the opportunity for accelerated career growth.
The ideal candidate will be humble, yet confident with strong entrepreneurial DNA. They will be aggressive and have a solid track record of growth/success and a thorough understanding of, and relationships with, major Foodservice Operators and Key Account Channels throughout the Canadian marketplace. They have the ability to thrive in an entrepreneurial, dynamic and fast-paced business.
Compensation - $90k to $125k + bonus + benefits and allowances
What FGF Brands Offers
FGF believes in Home Grown Talent, accelerated career growth with leadership training. Unleashing Your Potential
Competitive Compensation, Health Benefits, & a generous flexible medical / Health spending account
RRSP matching program
Tuition reimbursement




Discount program that covers almost everything under the sun - Restaurants, gyms, shopping etc.
Responsibilities Execute sales strategies to drive volume and profitability through increased account penetration and promotion within distribution partners.
Manage and effectively lead broker partner team within assigned Region to drive Incremental sales and grow foodservice distribution.
Establish new product opportunities and product applications via a focused effort to further penetrate strategic customer segments with the FGF product line
Work closely with the internal FGF team to drive Foodservice marketing strategies & initiatives to profitably build the
Utilize planning, budgeting and tracking of Foodservice Promotional spend to maximize relationships and contractual agreements related to key customers
Broaden existing distribution within the Foodservice channel while opening new Points of Distribution for FGF Brand penetration
Maintain and grow relationships within existing customer accounts/channels
Work closely with broker partner team in executing major GPO initiatives to include compliance and New Product placements within the awarded categories.
Participating in customer food shows as required.
Requirements Experience with and/or a passion for Value Added Branded Food productsa must .
Minimum of 5 years of sales/sales experience in the Foodservice distribution
Culinary experience is considered an asset but is not required.




Proven track record of leading, motivating teams with inspirational leadership
Experienced making top-to-top sales presentations to regional executives in the Distribution
Must possess key competencies including strategic vision and analytical skills enhanced by intuitive consumer insight and full Microsoft Office competence (Excel, Word, PowerPoint).
Demonstrated ability to execute an effective sales, pricing, and distribution strategy ; develop plans to support the strategy; ensure execution of plans.
Experienced in building effective alliances with marketing and all other internal resource departments within the customer organization
Entrepreneurial, innovative DNA with excellent organizational and communication skills (both verbal and written).
Must be a “risk taker” that is never satisfied with the status quo.
Must be willing to embrace speed, change and
Travel: Travel is expected to be above 50%
University degree preferred, MBA a Candidates with equivalent business experience will be considered.
What is the recipe for a great career at FGF?
Working at FGF Brands, there is never a dull moment! As a successful company that is continually growing there is always challenging yet rewarding work to be a part of. We have an entrepreneurial spirit which encourages all our team members to use their own creativity and out of the box thinking to come up with solutions and new ideas. Disclaimer: The above describes the general responsibilities, required knowledge and skills. Please keep in mind that other duties may be added or this description may be amended at any time.
In compliance with Ontario’s Bill 190, we confirm that this posting represents a current, existing vacancy within our organization.

#J-18808-Ljbffr

📌 Regional Sales Manager, Western Canada (British Columbia)
🏢 ViziRecruiter,LLC.
📍 British Columbia