Lead impactful paid social media strategies as an Expert Paid Social Specialist for a prestigious B2B SaaS company. Focus on campaign performance and conversion optimization while working closely with the Demand Generation team. In this hands-on freelance role, you'll manage and optimize campaigns primarily on LinkedIn and Meta/Facebook, with potential expansion into Reddit.

This position emphasizes both execution and strategic input to ensure effective demand generation across the customer journey, leveraging analytics for continuous improvement. Key Responsibilities:

- Manage paid social campaigns on LinkedIn and Meta platforms
- Oversee budgets, performance pacing, and bid optimization
- Launch campaigns with creative and copy from internal sources




- Optimize audience targeting, placements, and ad creatives
- Collaborate with Demand Generation for improved pipeline results Requirements:
- Robust experience in B2B SaaS paid social campaigns
- Expertise in LinkedIn Ads and Meta Ads management
- Proven experience with large paid media budgets
- Detailed understanding of B2B demand generation
- Strong independent working and communication skills Leverage your paid social expertise to enhance campaign success and impact for a B2B SaaS leader.

📌 Expert Paid Social SpecialistB SaaS (Vancouver)
🏢 Socket.dev
📍 Vancouver