BMW Toronto Motorrad is looking for an experienced, driven, and passionate Sales Manager to join our team.
As a BMW Motorrad Canada Retailer of the Year, we take pride in delivering an exceptional experience for our customers while building a team and culture that reflects the BMW Motorrad brand.
We're looking for someone who shares that passion.
The ideal candidate has a strong background in motorcycle/powersports sales and sales leadership, understands inventory and lead management, and is comfortable taking ownership of the day-to-day performance of a motorcycle sales department.
The Role As Sales Manager, you will lead the day-to-day operations and performance of the BMW Toronto Motorrad sales department.
This is a hands-on leadership position. You'll work closely with the General Manager and Product Advisors to maximize sales opportunities, develop the team, manage our new and pre-owned motorcycle inventory, and ensure every lead receives the attention and follow-up it deserves.
Key Responsibilities Lead, coach, motivate, and develop our Motorrad Product Advisors
Exceed sales objectives and monitor individual and department performance
Manage incoming internet, OEM, phone, and showroom leads
Monitor response times, follow-up activity, appointments, and lead conversion
Review the sales pipeline and ensure opportunities are being actively managed
Assist Product Advisors with deal structure, negotiations, and closing
Promote and assist product advisors in selling ride gear, accessories and apparel
Manage new, demonstrator, and pre-owned motorcycle inventory
Monitor inventory aging, days supply, turn rates, pricing, and model mix
Assist with used motorcycle appraisals, acquisitions, pricing,



and merchandising
Develop strategies to effectively retail aging inventory
Ensure motorcycles are properly presented and advertised across applicable retail channels
Maintain strong CRM processes and sales team accountability
Ensure all OEM training targets are met
Work with management on sales events, promotions, and customer campaigns
Maintain a high standard of customer satisfaction throughout the ownership experience
Ensure dealership, OMVIC, and BMW Motorrad processes and standards are consistently followed
What We’re Looking For Our ideal candidate will have:
A genuine passion for BMW Motorrad, the BMW brand, and motorcycles
Previous automotive, motorcycle, powersports, or related retail sales experience
Sales management experience or a demonstrated ability to lead a sales team
Strong knowledge of CRM, lead management, and sales processes
Experience managing or working closely with new and pre-owned inventory
An understanding of inventory aging, pricing, merchandising, and turn
Strong closing and negotiation skills
The ability to coach, motivate, and hold a sales team accountable
Excellent organizational and time-management skills
Comfort working with sales reports, KPIs, and performance metrics
An entrepreneurial mindset and willingness to take ownership of the business




Strong communication and customer service skills
A professional presentation appropriate for a premium automotive and motorcycle brand
A valid M motorcycle license and ability to confidently ride all types of motorcycles
A valid OMVIC license
Motorcycle industry experience and knowledge of BMW Motorrad products are considered strong assets.
More Than a Desk Manager We’re looking for someone who takes ownership of the business.
Someone who knows what’s happening with the opportunities in the pipeline, understands why motorcycles are aging in inventory, works alongside Product Advisors to close business, and looks for ways to continually improve results.
You should be equally comfortable coaching a salesperson, speaking with a customer, reviewing leads, appraising a trade, analyzing inventory, and helping close a deal.
What We Offer BMW Toronto Motorrad offers a competitive employment package that includes:
40-hour work week
Health and dental benefits
RRSP program
Profit sharing
BMW and MINI Employee Lease Program
Training and development opportunities
The prospect to represent one of the world’s leading premium motorcycle brands
The opportunity to join a BMW Motorrad Canada Retailer of the Year team
Build What’s Next With Us We’re proud of what our team has accomplished, but we’re looking for someone who wants to help us continue building the business.
If you’re passionate about motorcycles, understand sales, know how to manage inventory and opportunities, and want to lead a high-performing team within the BMW Motorrad brand, we’d like to hear from you.

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📌 Motorcycle Sales Manager - BMW Toronto Motorrad (Ontario)
🏢 BMW Toronto
📍 Ontario