Senior Product Marketing Manager - Power Equipment / Data Centre Sector

Job Location: Canada (preferred) or United States

In-Office, Hybrid or Remote: Remote

Working Hours: Full-time

Languages: English required; Mandarin a plus

Compensation: CAD 75,000-95,000 total target compensation (base + bonus structure)

What the Client Offers:

Competitive total compensation package, CAD 75,000-95,000

A rare chance to build a marketing function from the ground up and define how it operates

Close working relationship with executive leadership

Broad mandate spanning strategy, content, and measurable business outcomes

Strong career upside in a sector experiencing rapid capital investment

About the Client:
Our client manufactures and supplies heavy electrical and power infrastructure equipment used by large-scale technology, energy, and industrial operators across North America. They've built a reputation for reliability, speed of delivery, and strong manufacturing partnerships, and continue to expand their footprint as demand for power infrastructure grows.

Role Overview: Our client is looking to bring on a marketing leader who can translate technical, engineering-heavy products into clear, compelling messaging for a North American B2B audience. You'll take ownership of how the brand communicates, from high-level positioning down to individual pieces of content, and work cross-functionally to make sure marketing efforts convert into pipeline.

Key Responsibilities:





Define messaging and positioning for a complex, technical product portfolio

Oversee content development across formats -digital, written, video, and sales tools

Act as a resource for sales and demand generation teams, providing market intelligence and supporting materials

Manage the company's presence at industry trade shows and events, including planning and in office execution

Build out webinar and digital event programming

Monitor performance metrics and report on marketing's contribution to revenue

Qualifications:

Required:

Several years of B2B technology marketing experience, ideally spanning both product and solutions marketing

Demonstrated success marketing to North American technical buyers

Strong writing ability - comfortable producing long-form and technical content independently

Experience moving from strategic planning to hands-on execution

Ability to juggle multiple concurrent projects and deadlines

Direct experience organizing and running industry trade shows or exhibitions

Analytical mindset, comfortable using data to guide marketing decisions

Preferred:

Mandarin language ability

Familiarity with infrastructure, energy, or technology-adjacent sectors

Experience with partner or channel marketing

Exposure to standard marketing/CRM platforms

Additional Notes: Please reach out with any questions, and the Inner Circle Agency team will be happy to provide additional information.

📌 Senior Product Marketing Manager - $75K-$95K - Remote, Canada/U.S
🏢 Inner Circle Agency
📍 Canada