? Brand & Communications – BTL Marketing Manager

? Calgary, Alberta, Canada – Hybrid

? 12-Month Contract

? Consumer / Retail / Mobility Marketing

We’re looking for an experienced Brand & Communications / BTL Marketing qualified to join a leading global organisation within its Mobility Marketing team on a 12-month contract .

This is a highly visible role responsible for delivering end-to-end below-the-line (BTL) marketing activations across forecourt and in-store customer touchpoints, supporting fuels, EV and non-fuel retail propositions.

You’ll work closely with Brand, Product and Customer Value Proposition teams, alongside creative and integrated agency partners, to turn marketing strategy into high-quality, commercially effective campaigns.

What You’ll Be Doing

• Lead the end-to-end delivery of BTL campaigns and activations , from briefing through execution, optimisation and performance review

- Develop clear, insight-led briefs in partnership with Brand and Product teams
- Coordinate creative and agency partners to ensure campaigns are delivered on time, on brand and to a high standard

• Manage in-store, retail and forecourt marketing communications across multiple customer touchpoints

- Monitor campaign performance and translate results into actionable recommendations to improve effectiveness and ROI
- Manage agency relationships, scopes of work, contracts and performance reviews
- Own marketing budgets, including forecasting, invoicing, phasing and variance reporting
- Partner across Marketing, Product, Procurement, Finance, Legal and Insights




- Ensure marketing activity meets brand, legal and regulatory requirements
- Translate broader brand strategies into effective, locally relevant customer communications

What We’re Looking For

✔ 4+ years’ experience in Brand Marketing, Integrated Marketing Communications, Retail Marketing, Shopper Marketing or BTL Marketing

✔ Strong experience delivering end-to-end BTL campaigns or marketing activations

✔ Experience managing creative, advertising or integrated marketing agencies

✔ Exposure to retail, in-store, POS/POSM, shopper or customer marketing

✔ Experience managing significant marketing budgets and agency spend

✔ Strong commercial mindset with the ability to use data and insights to optimise campaign performance

✔ Excellent project and stakeholder management skills

✔ Experience working cross-functionally with teams such as Product, Finance, Legal and Procurement

✔ Ability to manage multiple campaigns and priorities in a fast-paced environment

✔ Robust written and verbal communication skills The Opportunity

This is a 12-month contract based in Calgary, Alberta, with a hybrid working arrangement , offering the opportunity to work within a major international consumer-facing business and influence how customers experience the brand across physical retail environments.

If you have experience across BTL, shopper marketing, retail marketing, brand activation or integrated marketing communications , we’d love to hear from you.

? Apply via LinkedIn to find out more.

📌 Brand Communications Manager (Calgary)
🏢 XML International
📍 Calgary