A Hong Kong-listed international gaming company is looking for a Creative Director to lead creative strategy and execution for the North American market.

- Location: Remote – Global candidates welcome
- Salary: Negotiable based on experience
- Industry: Mobile Games / Sports Games
- Market: North America

About the Role We are looking for an experienced Senior Creative/ Creative Lead to own the creative strategy for a portfolio of sports mobile games in the North American market.

This role combines performance-driven UA creative, brand/content creative and creative leadership. You will be responsible for understanding North American players, turning performance data into creative direction, and building a localized creative system that improves both user acquisition performance and brand engagement.

You will work closely with UA, Product, Marketing and Creative teams, as well as China-based R&D; and marketing teams.

Key Responsibilities

- Own the North America creative strategy across UA, brand and content for multiple mobile-game products.
- Lead creative development for video ads, playable ads, static assets, social content and app-store assets.
- Build a structured creative testing framework, including hypotheses, A/B testing, performance analysis and iteration.
- Work closely with UA teams to interpret CTR, CVR, CPI, ROAS and other performance data and translate insights into creative direction.
- Develop creative concepts and campaigns for new game launches, major updates, seasonal events and live operations.
- Lead creative development for KOL/influencer campaigns and social-media marketing.
- Brief and manage internal creative teams, agencies, freelancers and external production partners.




- Establish and maintain appropriate brand voice, visual identity and creative tone for the North American market.
- Ensure creative output is localized to North American gamer and sports-user preferences.
- Collaborate closely with China-based Product, R&D;, UA, Data and Marketing teams to align creative execution with business goals.
- Manage multiple creative workflows simultaneously while maintaining quality, speed and performance focus.

Must-Have

- 5+ years of creative experience in the mobile-game industry, including 2–3+ years in a creative leadership / management role.
- Proven experience with sports mobile games and projects targeting the North American market.
- Portfolio covering both:
- Performance / UA creative
- Brand / content / social creative
- Strong understanding of North American gamers, particularly sports-game audiences.
- Hands-on experience with creative A/B testing and data-driven iteration.
- Ability to connect creative decisions with UA performance metrics such as CTR, CVR, CPI, ROAS and retention.
- Experience leading creative projects from concept → production → testing → optimization.
- Robust English communication skills and ability to work effectively with international teams.
- Bachelor's degree or equivalent professional experience.

Preferred

- Experience in sports, licensed-IP or mid-to-hardcore mobile games.
- Background with international sports-game publishers or studios.
- Experience working with Chinese game publishers / developers.
- Existing network of North American creative agencies, freelancers, KOLs or production partners.
- Experience working with China-based R&D;, Product, UA or Marketing teams.
- Chinese language proficiency is a plus.

📌 Creative Lead – Sports Mobile Games (Canada)
🏢 Invest Talent JSC
📍 Canada