Lead retention initiatives at lululemon as a Digital Retention Marketing Expert. This hybrid role focuses on driving engagement through personalized communication strategies. As part of the Digital Marketing – Retention and Lifecycle team at lululemon, you will craft and implement tailored marketing campaigns via email and notifications.

Your insights based on performance analytics will drive ongoing strategy enhancements, ensuring alignment with business goals and guest needs. Collaboration with multiple teams is key for success. Key Responsibilities:

- Design strategic email and notification campaigns
- Develop insightful briefs that connect goals and audience strategies
- Manage campaign execution and stakeholder alignment
- Analyze and optimize campaign performance
- Champion best practices for owned-channel marketing Requirements:
- At least 3 years in lifecycle or retention marketing
- Experience with email campaigns and CRM strategies
- Familiarity with marketing technologies and data analytics
- Solid communication and project management abilities
- Bachelor’s degree or similar relevant experience Become a part of lululemon's mission to connect with guests and elevate their experiences.

📌 Digital Retention Marketing Expert (Vancouver)
🏢 Lululemon
📍 Vancouver