The Media Manager is responsible for overlooking multiple client’s media campaigns from planning, budgeting, execution, monitoring, optimizing to reporting.

You are constantly learning from more experienced media staff ensuring successful project completion. Growth areas will include analysis of media opportunities, providing POV’s, managing media data reporting and executing digital media buys.

The VP Media is responsible for the training and development of the Media Manager.

REQUIREMENTS

●Over 8 years of experience managing media for branding and performance clients, both within agencies and on the client-side.

●Proficient in Google Ads (Search, Display, Video), Meta, Snapchat, TikTok, and DV360.

●In-depth understanding of GA4 and various reporting tools across different media channels for data interpretation and insights generation.

●Skilled in client-facing interactions and delivering compelling presentations.

●Familiarity with media planning tools like Vividata and industry benchmarks.

●Expertise in negotiating media deals and achieving optimal results.

●Robust grasp of key performance indicators (KPIs) and their significance in media planning and buying.

●Proven track record in providing valuable recommendations based on data analysis and market trends.

●Fluency in both English and French is preferred (If not, at least have 5 years of experience handling EN and FR ad accounts and campaigns with a monthly minimum budget of $10,000).

KEY ACCOUNTABILITIES

●Media Strategy Development: Formulate comprehensive media strategies for both branding and performance clients, considering their unique goals and target audiences.

●Campaign Management: Oversee the execution of media campaigns across various platforms including Google Ads, Meta, Snapchat, TikTok, and DV360, ensuring timely delivery and optimization for maximum impact.

●Data Analysis and Insights Generation: Utilize GA4 and other reporting tools to analyze campaign performance data, derive actionable insights,



and provide recommendations for optimizing media strategies.

●Client Relationship Management: Serve as the primary point of contact for clients, maintaining strong relationships, understanding their needs, and delivering effective solutions that align with their objectives.

●Presentation Skills: Prepare and deliver persuasive presentations to clients, showcasing campaign performance, insights, and recommendations in a clear and compelling manner.

●Media Planning and Buying: Utilize media planning tools such as Vividata to develop strategic media plans, negotiate media deals, and ensure alignment with industry benchmarks and KPIs.

●Performance Monitoring: Monitor campaign performance closely, tracking key metrics and adjusting strategies as needed to achieve desired outcomes and deliver value to clients.

●Continuous Learning and Industry Awareness: Stay updated on industry trends, emerging platforms, and new technologies to continually enhance expertise and drive innovation in media planning and execution.

●Budget Management: Develop and manage media budgets for clients, ensuring effective allocation of funds across various channels and campaigns to maximize ROI.

●Invoice Reconciliation: Coordinate with finance teams to reconcile media invoices, ensuring accuracy and compliance with agreed-upon terms and budgets.

●Forecasting: Utilize historical data and market trends to forecast future media performance and budget requirements, providing clients with accurate projections for planning purposes.Client demands on occasion will dictate that work be done after hours. Where, due to the external time limits imposed by our clients, it is necessary to work in excess of the regular hours to service the clients.

If you’re interested in this role, please email your resumé and cover letter to [email protected]. Please reference the job in the subject line when responding.

While we appreciate all inquiries, please note that only qualified candidates will be contacted.

Pay: $55,000.00-$60,000.00 per year

Work Location: Hybrid remote in Toronto, ON M5V 2L4

📌 Media Manager (Toronto)
🏢 Cundari Group
📍 Toronto