Product Marketing Specialist, Heart to Home Meals

Overview apetito is a global leader in meal solutions for hospitals, care homes and Meals on Wheels organizations across Canada and Europe.

We are also the parent company of Heart to Home Meals (HTHM), North America’s leading private home meal delivery service for seniors. Through great-tasting, nutritious food designed with seniors in mind, we make a meaningful difference in the lives of the customers we serve.

The Role

Reporting to the Director, the Product Marketing Specialist will support the management and development of the Heart to Home Meals product portfolio across Canada and the U.S.

This hands-on role combines product management, innovation, analysis and project coordination. The successful candidate will help bring new products and improvements to market, monitor portfolio performance, support pricing decisions, conduct customer research and ensure franchise partners are prepared for successful product launches.

The role works closely with Marketing, Product Development, Operations, Supply Chain, Finance, Digital and Franchise Operations.

Key Responsibilities

Product Portfolio Management

- Monitor product sales, customer trends, forecasts and portfolio performance.
- Identify opportunities for new products, improvements and product rationalization.
- Support pricing and portfolio reviews through sales, cost and market analysis.
- Maintain accurate product, pricing and description information across customer-facing platforms.
- Develop recommendations based on product and customer performance.

Product Development & Innovation

- Support and maintain the HTHM product innovation pipeline.




- Coordinate new product projects from brief through to launch.
- Work with Product Development, Manufacturing, Procurement, Planning, Supply Chain and Marketing to deliver projects on time.
- Prepare product briefs, business cases and recommendations.
- Coordinate customer research, product evaluations and recipe testing.
- Monitor food, consumer and category trends for relevant opportunities.

Product Launches & Franchise Support

- Coordinate launch plans, timelines and communications.
- Develop product information, training and sales-support materials for franchise partners.
- Support franchisees in understanding product benefits and sales opportunities.
- Monitor post-launch performance and recommend improvements based on results and feedback.

U.S. Product Support

- Support the development and introduction of products for the HTHM U.S. market.
- Coordinate activities between Canadian and U.S. stakeholders.
- Support product information, launch materials and timelines.

Marketing Support

- Support execution of the annual HTHM marketing plan.
- Assist with product-related campaigns, promotions and customer communications.
- Prepare presentations, reports and recommendations for internal stakeholders.

Skills & Capabilities

- Strong analytical and commercial skills.




- Strong Excel and PowerPoint capabilities.
- Excellent organization and project-management skills.
- Strong written, verbal and presentation skills.
- Ability to manage multiple priorities and deadlines.
- Strong attention to detail.
- Ability to collaborate and influence across multiple functions.
- Experience with consumer research, surveys or email-marketing tools is an asset.

Qualifications & Experience

- College or university degree in Marketing, Business, Food Science, Food Marketing or a related field.
- 2–4 years of experience in product marketing, product development, category management, project management or a related role.
- Food, CPG or food-and-beverage experience is strongly preferred.
- Experience supporting new product development or product launches is an asset.
- Franchise or multi-location business experience is an asset.
- Willingness to participate in product tastings and sensory evaluations, with reasonable accommodation where required.

Personal Qualities The successful candidate will be:

- Passionate about food, flavours and consumer trends.
- Organized, curious and comfortable working with data.
- Confident sharing ideas and recommendations.
- Comfortable taking ownership of projects from start to finish.
- Collaborative and able to build solid cross-functional relationships.
- Eager to develop their product-management and marketing capabilities.
- Motivated by working for a business that makes a meaningful difference in customers’ lives.

Job Types: Full-time, Permanent Pay: $65,000.00-$75,000.00 per year

Work Location: Hybrid remote in Orleans, ON K4A 3N3

📌 Product Marketing Specialist, Heart to Home Meals (Orléans)
🏢 apetito | Wiltshire Farm Foods]
📍 Orléans