Toyota Product Advisor

Forbes Waterloo Toyota | Waterloo, Ontario | Full-Time

We're looking for the right person — not just another car salesperson.

At Forbes Waterloo Toyota, we believe great Product Advisors are valuable listeners. They ask great questions, know their product and inventory, follow up, and do what they say they're going to do.

Most importantly, they understand that taking care of a customer today is how you earn their business for years to come.

We're a locally owned dealership with a long history in Waterloo Region, representing one of Canada's most recognized automotive brands. We're looking for someone who wants to build a career with us.

What You'll Do

As a Toyota Product Advisor, you'll guide customers through the entire vehicle-buying experience — from their first inquiry through delivery and beyond.

You'll be expected to

- Get to know your customers and understand what they actually need.
- Become genuinely knowledgeable about Toyota's new vehicle lineup and our pre-owned inventory.
- Confidently present cash, finance and lease options so customers can decide what works best for them.
- Become comfortable selling both new and used vehicles. We believe the best Product Advisors are good at both.
- Conduct professional vehicle presentations, test drives and trade walkarounds.
- Use phone, email, text and personalized video to communicate and follow up with customers.
- Manage your opportunities and customer relationships through our CRM.
- Work closely with our Sales Managers and Financial Services team.
- Ask for the business without being aggressive.




- Build a customer base that generates repeat and referral business.

How We Sell

Our philosophy is pretty simple:

It doesn't matter to us how a customer chooses to purchase — our job is to show them the best options.

That means understanding leasing, financing, used vehicles and trade-ins — and being able to explain those options in a way that makes sense.

We have a defined sales process because consistency matters, but we don't believe in scripted or high-pressure selling. We want our Product Advisors to be themselves, build genuine relationships and make customers comfortable doing business with us.

Who We're Looking For

Automotive sales experience is an asset, but it isn't a requirement.

Some of the best salespeople come from hospitality, retail, financial services, real estate, technology or other customer-focused industries.

We're looking for someone who is:

- Comfortable talking with people and good at asking questions
- Competitive, motivated and accountable
- Organized and consistent with follow-up
- Comfortable with technology and video
- Coachable and interested in improving
- Confident without being pushy
- Willing to learn the product and inventory




- Interested in building a career and a customer base

What We Offer

- Performance-based earning opportunity: $70 000–$120 000+
- The opportunity to represent the Toyota brand
- A busy new and pre-owned dealership
- An established customer base and strong presence in Waterloo Region
- Training, coaching and a defined sales process
- Modern CRM, digital lead and video communication tools
- An involved management team that's available to help
- Group benefits and dealership privileges
- Opportunities to grow within the Forbes Automotive Family

What Success Looks Like Here

Know your inventory. Follow up. Use the tools available to you. Learn how to lease and sell used vehicles. Ask for help when you need it — and ask for the business when you've earned the opportunity.

At delivery, we tell our customers they will likely receive a survey from Toyota and that it's your personal report card. We want our Product Advisors to take pride in the experience behind that score.

If you're already successful in automotive sales and looking for the right dealership, we'd like to talk.

And if you've never sold a car but you're reading this thinking, "I could be really good at this," we'd like to hear from you too.

Tell us a little about yourself, what you've been successful at, and why you think you'd be a good fit for Forbes Waterloo Toyota.

Job Types: Full-time, Permanent

Pay: Up to $120,000.00 per year

Benefits

- Dental care
- Extended health care
- Life insurance
- On-site parking

Work Location: In person

📌 Toyota Product Advisor (Waterloo)
🏢 Forbes Waterloo Toyota
📍 Waterloo