About the Role

We are seeking a highly motivated, self-driven Sales Representative to join our growing team and expand our market presence for insulated thermal panel solutions across Canada.

This is a remote, field-based sales role suited to an entrepreneurial sales professional who is comfortable working independently while travelling frequently. The successful candidate will be confident in generating their own opportunities, building relationships, developing new business, and taking prospects from initial contact through to a successful close.

The ideal candidate is a natural business developer who does not wait for opportunities to come to them, is well versed in the residential construction industry, and is energized by building relationships in the field. You will be responsible for identifying prospective customers, initiating conversations, qualifying opportunities, developing solutions, preparing proposals, negotiating, and closing sales.

Location:

Based in Calgary, this is a remote role with regular travel throughout Canada to meet customers, visit project sites, develop relationships, and represent the company at industry trade shows, conferences, and other events. The role requires comfort working from a home office, hotels, vehicles, customer locations, and project sites while managing a regional sales territory.

Key Responsibilities:

· Execute a sales strategy to grow insulated thermal panel sales across assigned Western Canadian markets.

· Proactively identify and pursue new customers, projects, markets, and business opportunities.

· Generate leads through outbound prospecting, networking, referrals, industry research, trade shows, conferences, and other channels.

· Build and maintain strong relationships with customers, contractors, distributors, architects, engineers, developers, and other industry stakeholders.

· Manage the complete sales cycle from prospecting and qualification through proposal, negotiation, and closing.

· Understand customer requirements and recommend appropriate insulated thermal panel solutions.





· Prepare quotations, proposals, presentations, and other sales materials.

· Maintain an accurate and up-to-date sales pipeline and customer information in Salesforce.

· Consistently follow up on leads and opportunities and develop strategies to move prospects toward a purchase decision.

· Attend and actively participate in trade shows, conferences, customer meetings, industry events, and networking opportunities throughout North America.

· Travel to customer locations, project sites, and industry events as required.

· Monitor market trends, competitor activity, customer needs, and emerging opportunities.

· Collaborate with internal teams to ensure a smooth transition from sale to order fulfillment and project execution.

· Achieve agreed-upon sales targets, revenue goals, and business-development objectives.

· Provide regular sales forecasts, pipeline updates, and market feedback to management.

Key Skills:

· The successful candidate will be a self-starter, relationship builder, and proven sales professional who thrives in an independent, results-oriented environment.

· You should have:

· Demonstrated experience in B2B sales, business development, or technical sales.

· A proven ability to prospect for new business and generate opportunities independently.

· Strong negotiation, presentation, communication, and closing skills.

· The confidence and persistence to make outbound calls, develop new relationships, and pursue opportunities from initial contact to close.

· A consultative approach to selling and the ability to understand customer needs and develop practical solutions.





· Strong organizational skills and the ability to manage multiple opportunities and priorities independently.

· The ability to work effectively in a remote/field-based setting with minimal supervision.

· Proficiency with Salesforce CRM and Microsoft Office/Microsoft 365, including Outlook, Excel, Word, and PowerPoint.

· A valid driver's license and the ability to travel extensively, including regular overnight travel, customer site visits, and industry events across Canada.

· The ability and willingness to manage frequent travel throughout Canada while maintaining strong communication, follow-up, and pipeline discipline.

· A professional and confident presence when representing the company with customers and at industry events.

Additional Experience in the following areas is an asset

· Experience selling into or working with any of the following industries would be considered an advantage:

o Construction and building materials

o Insulated or thermal products

o Commercial or industrial construction

o Cold storage and refrigeration

o Warehousing and logistics

o Manufacturing

o Modular or prefabricated construction

o Engineering, architecture, or building design

What Success Looks Like

· Success in this position will be measured by your ability to create opportunities, build a strong sales pipeline, convert prospects into customers, and consistently close profitable business.

· You will have considerable independence in how you develop your territory and are expected to take ownership of your results. The ideal candidate is someone who enjoys being on the road, meeting customers, attending industry events, finding recent opportunities, and turning relationships into revenue.

Pay: $80,000.00-$125,000.00 per year

Benefits:

- Casual dress
- Dental care
- Extended health care
- Flexible schedule
- Vision care
- Work from home

Education:

- Bachelor's Degree (preferred)

Language:

- English (preferred)

Willingness to travel:

- 75% (required)

Work Location: Remote

📌 Western Canada Sales Representative
🏢 BTRboard
📍 Canada