Digital Marketing Associate (Toronto)

Digital Marketing Associate (Toronto)

23 Sep
|
Lilly
|
Toronto

23 Sep

Lilly

Toronto

Job Responsibility:

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We're looking for people who are determined to make life better for people around the world.

Organization Overview:

At Lilly, we're inspired to make a difference in people's lives every day - through the discovery of life-changing medicines, better understanding of disease management, and support for people living with illness and their families and friends. Our work today - from our research programs to our volunteer initiatives - is a reflection of our heritage of uniting caring with discovery to make life better for people around the world.

We are committed to investing in our employees - through competitive salaries, training and development, health, and the opportunity to do good. The pharmaceutical industry is a complex, rapidly changing setting and we are looking for highly capable people to help us accomplish our mission!

Our Customers live in a Digital world. We strive to create customer experiences that make them feel genuinely cared for, able to trust us, and that we are easy to interact with.

Are you interested in helping us connect with them so that they can get the best possible outcomes with our medicines? Do you want to be embedded in the business and bring your technical skills and Digital know-how to the table? Then this role might be for you.

Key Responsibilities:

You will be responsible for the strategic development and operational implementation of Digital strategic plans/solutions for key brands. You will manage complex partnerships with various vendors and ensure compliance is maintained with all the Digital solutions developed. You will participate and liaise with Marketing and cross-functional teams locally and with other Digital teams globally. You act as a local subject matter expert on a core Digital workstream (Web, Social Media, Email,



Digital Analytics, etc.).

What we're looking for from you:

- A curiosity and passion for crafting amazing customer experiences
- Strong problem-solving skills and an ownership mentality
- An ability to dive into the details but also step back and see the bigger picture
- An ability to work independently (self-motivated) as well as part of a team
- An ability to manage vendors to deliver results on time and budget

Requirements: Education and Experience

- University Degree, minimum 3-5 years of Digital Marketing experience
- Experience in designing, implementing, and analyzing Digital and Omnichannel solutions
- Experience with the successful implementation of corporately provided IT/Digital technology platforms for local use

More specifically:

Digital Marketing

- A proven track record in leveraging Email (Veeva Approved Email, Salesforce Marketing Cloud) and a keen understanding of email excellence
- Ability to design and co-create end-to-end digital omnichannel journeys that provide our customers with added value experiences
- A proven track record in Social Media technology and strategy, including AdWords, etc.
- Knowledge and experience with Google Analytics and other digital measurement tools
- Understanding of Direct to Consumer advertising and CASL (anti-spam legislation)
- Knowledge of Health Canada and PAAB regulations would be an asset
- Knowledge of the external Digital landscape and a keen interest in innovation especially in the context of Digital Marketing

Digital Technology

- Experience with the successful implementation of corporately provided IT/Digital technology platforms for local use (scope of work, considerations, recommendations, planning, implementation, controls)
- Familiar with agile concept and methodology to implement large-scale initiatives in an iterative manner




- Ability to manage multiple projects with a focus on strategy and execution and ensure appropriate and complex processes and procedures are followed
- Knowledge of CRM and emailing platforms and well-versed in integrating CRM solutions

Skills and competencies:

- Well-versed with agile principles and collaboration frameworks
- Demonstrated ability to successfully manage work within a rapidly changing environment.
- Demonstrated ability to successfully work with multiple business partners across multiple business units.
- Ability to collaborate closely and effectively with other team members and brand partners.
- Strong Interpersonal and Influencing skills (teamwork, cross-functional partnership, relationship building, removing barriers in a new space)
- Strong Communication skills (verbal & written) across multiple levels of management
- High level of accountability (make the decisions that are yours to make, deliver on commitments, and insist others do the same)
- Ability to manage in an ambiguous environment and make trade-of decisions as required

Experience in the Canadian Pharmaceutical environment is preferred

Additional Information:

This role is determined to be a flexible worker, where on-site presence in the Toronto office is expected to be 4-12 days per month, as determined by your manager and business needs.

Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively “Lilly”) are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( [email protected] ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

#WeAreLilly

📌 Digital Marketing Associate (Toronto)
🏢 Lilly
📍 Toronto

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