THE PROSPECT

We have an exciting opportunity for a Director, Growth & Commercial Intelligence to join Bomber, a growing performance activewear brand with operations across Canada and the United States. Reporting to the Chief Executive Officer, the Director will connect customer acquisition, ecommerce performance and commercial data to profitable growth decisions.

The Director will provide the CEO and executive team with a clearer view of customer behaviour, revenue performance and the effectiveness of major commercial investments. Working closely with Bomber’s Creative, Finance, Operations and Sales teams, the Director will translate performance data into practical business decisions.

This is an opportunity to take ownership of the growth function for one brand, with the authority to build the functionality of Bomber’s advertising platforms, manage a meaningful paid media budget and influence product, ecommerce and broader commercial strategy. The role will be supported through Bomber’s Edmonton service hub, with office, remote or hybrid work flexibility.

THE IDEAL CANDIDATE

The ideal candidate is an accomplished performance marketer with strong technical expertise and hands-on experience managing significant paid media budgets, potentially across multiple clients or accounts. This individual is ready to take the next step into a leadership role with greater ownership, accountability and direct influence over growth and commercial decisions.

The successful candidate is analytical without becoming academic, commercially disciplined without being afraid to experiment, and hands-on enough to inspect the accounts and data directly. This individual is comfortable challenging assumptions, stopping spend when the economics do not work, and increasing investment when the evidence supports it. They enjoy working with strong creative people and understand that successful growth combines creative instinct,



customer understanding and rigorous measurement.

THE ORGANIZATION

Bomber is an innovation-led activewear brand creating performance-first apparel and accessories for athletes who move with purpose. Built on proprietary fabric innovation, precision fit and modern design, Bomber is engineered to perform seamlessly on and off the field.

Bomber continues to build its brand through high-profile partnerships and exposure within professional sports.

Mission

To redefine ‘Bomber’ as a universal adjective to describe and represent those who embrace risk, welcome adversity, are indifferent to accolades, and demonstrate laudable resilience to achieve their goals.

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RESPONSIBILITIES

The immediate priority is to strengthen performance marketing by improving paid-media results, establishing reliable customer-acquisition economics, strengthening measurement and attribution, improving ecommerce conversion, and building a disciplined testing framework that tells us what is working and where to invest next.

- Operate directly inside Meta Ads Manager, Google Ads and analytics platforms rather than managing exclusively through outside agencies.
- Audit existing campaigns, attribution and measurement systems and establish a reliable performance baseline.
- Build campaign scaling, reduction and stop-loss rules tied to customer-acquisition and contribution economics.
- Identify ecommerce conversion leaks and coordinate the highest-value fixes with developers, CRO specialists and internal teams.
- Analyze customer acquisition and purchase behaviour to identify opportunities to improve marketing efficiency, retention and commercial performance.
- Evaluate product and SKU performance through the lens of conversion, acquisition efficiency, repeat purchase, returns and contribution economics as reliable data becomes available.
- Support the CEO's sales function with practical measurement of lead sources, pipeline conversion and

📌 Director, Growth & Commercial Intelligence (Edmonton)
🏢 Bomber
📍 Edmonton