23 Sep
|
CTG Brands
|
Vaughan
23 Sep
CTG Brands
Vaughan
Role Overview
CTG Group is seeking a Director of E-Commerce to lead brand, campaign, and communications strategy across three companies: CTG, Giftcraft, and Malinda.
The Director of E-commerce is responsible for driving the overall strategy, performance, and growth of the company’s online business. This role owns the end-to-end digital commerce experience—from customer acquisition and conversion to retention and lifetime value—while managing the e-commerce P&L.; This role serves as a key strategic partner to senior leadership, translating business objectives into scalable e-commerce initiatives and ensuring alignment across channels, platforms, and teams.
Key Responsibilities
- Define and implement e-commerce strategy for third party B2B wholesale platforms and B2C marketplaces such as Amazon, Wayfair, and Walmart
- Identify market trends, recent product launches/innovations, and stay up to date on trends in the e-commerce and retail industry
- Lead online merchandising and product selection to develop online category strategies, assortment management, and visual merchandising while ensuring the proper inventory, promotional, and marketing support
- Manage relationships with buyers and
📌 Director Of E-Commerce (Vaughan)
🏢 CTG Brands
📍 Vaughan