Marketing & GTM Specialist, Apparels and Protective Gears | BRP

The Tone:

This is a full-time hybrid role at BRP, located in Canada (Quebec). BRP is a world leader in recreational vehicles and boats, creating cutting-edge ways to move on snow, water, asphalt, dirt, and even in the air. This role is crucial for orchestrating the marketing and go-to-market strategies for apparel and helmets, influencing product offerings and driving global sales and brand recognition. The TL;DR

Role: Full Time Type: Full-time Location: Hybrid - Canada (Quebec) Team: Apparel team Mission: Create and manage diverse marketing initiatives for apparel and helmets, from product launches to go-to-market execution. Tech Stack: Microsoft Excel, PowerPoint What You'll Actually Do

Content Production: Plan and create content production schedules in close collaboration with vehicle marketing teams, agencies, and sales. Collection Launches: Orchestrate annual launches of clothing collections for international dealers and the public,



covering communications and launch events. Sample Management: Coordinate sample orders and distribution to support marketing content initiatives and stakeholder needs. Market Analysis: Partner with stakeholders and product development to gauge market trends, identify opportunities, and define product line direction and marketing scenarios. Retail Strategy: Analyze and enhance in-store product recognition and differentiation through silent salesperson strategies, labels, and informational panels. The Must-Haves

Background: Bachelor's degree in Marketing. Experience: 3 to 5 years of experience in marketing, sales, or clothing. Skills: Strong multitasking and prioritization skills, excellent communication and mandate understanding, proficiency in French and English, extensive skills in Microsoft Excel and PowerPoint.

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📌 Marketing and Go-To-Market Specialist (Winnipeg)
🏢 BRP
📍 Winnipeg