Connection is everything. It drives us to innovate, explore, and stay close to what matters to us most. At Bell, we’re building a more connected future through world-class networks, AI-powered solutions, and digital experiences that elevate how people live, work, and play every day. We believe in empowering people. That’s why we equip our teams with cutting-edge technology, AI tools, and a collaborative setting that supports creativity and growth. Want to be part of a diverse team where your work makes a real impact? If you’re inspired by innovation that advances how people connect and transforms what’s possible, you belong on #TeamBell. Summary We are looking for a Machine Learning Engineer, Marketing to join our team. In this role, you will be responsible for leveraging sales, marketing, and behavioral data to analyze and optimize marketing activities. This position will support a portfolio of marketing projects including marketing mix modelling, causal impact analysis,



predictive modeling for customer acquisition and retention, lifetime value analysis, and more. Key Responsibilities Develop and maintain mathematical models to guide strategic business planning and marketing Develop and maintain continuous training predictive models for customer acquisition/retention Conduct statistical experiments to support a knowledge hub for strategic marketing insights Analyze, interpret, and present findings and recommendations to cross-functional business teams Collaborate with brand, marketing, and technical teams to translate business needs into solutions Participate in pilot programs to stay ahead of the curve in applied AI/ML advancements Support MLOps/DevOps for production model environments and process/test automation Clearly document your work and present concepts to both technical and non-technical audiences Participate in knowledge-

📌 Machine Learning Engineer, Marketing (Toronto)
🏢 Bell Canada
📍 Toronto