Job DetailsWork Authorization: Candidates must be legally authorized to work in Canada at the time of application and throughout employment. Visa sponsorship is not available for this role.Relocation: No relocation assistance is available. Candidates are expected to reside within commuting distance of the position location, or relocate at their own expense.Salary Range: The base salary compensation range for this position is $110,000 - $130,000, plus bonus and benefits.Job OverviewDo you want to shape how Haleon brands show up in the digital aisle across Canada’s top retailers? Are you energized by performance-driven media, cross-functional collaboration, and translating investment into measurable sales impact? If so, this Digital Optimization Manager role could be exactly what you’ve been looking for.Job PurposeAs a member of the Sales team reporting directly to the Customer Digital Commerce Lead, you will lead the execution and performance optimization of Retail Media across key Canadian partners, translating investment into measurable sales impact and stronger retailer relationships.BenefitsCompetitive compensation and annual bonus package.Comprehensive and flexible benefits program from day 1.Defined contribution pension plan with employer contribution.Optional Haleon Savings Plan with employer matching.We offer all current parents at Haleon 26 weeks of fully paid leave, regardless of gender or sexuality.Inclusive, diverse, and collaborative culture.Commitment to development and career progression.Hybrid model in a modern office located in Mississauga.Fitness centre, annual fitness subsidy, and bistro onsite.Key ResponsibilitiesThis role will provide you with the opportunity to lead key activities to progress your Digital Commerce career. These responsibilities include some of the following.Strategy & Planning: Media execution and implementation across key partners (including Loblaws Media, Walmart Connect) supporting Haleon’s portfolio of OTC, Wellness, and Oral Healthcare brands; align media planswith brand priorities, category dynamics, and retailer joint business plans; recommend budget allocation by retailer and tactic based on ROAS, incrementality, and profitability.Campaign Execution, Optimization & Measurement: Own end-to-end Retail Media planning across on-site and off-site retail media placements, managing execution of full-funnel retail media; test bidding strategies, creative variations,



and audience segments to improve performance; track ROAS and sales lift, driving the organization towards a better understanding of media’s impact on sales; manage scale activations, bringing together multiple brands within the Haleon portfolio.Retailer & Cross‑Functional Collaboration: Partner with Sales teams to align media investments with trade terms and retailer expectations; partner with Media Teamto align plans with brand-led strategies and activations; work with shoppermarketing and brand teams to support innovation launches and promotions; coordinate with retailers on beta opportunities, audience solutions, and measurement capabilities; coordinate with Agency partners to activate programs.Administrative: Manage financials/invoicing for Loblaws Media, Walmart Connect, Instacart.Basic QualificationsBachelor’s degree5+ years’ digital marketing, digital media, or related ad‑tech experience2+ years’ experience analyzing performance-oriented, digital media campaigns2+ years’ experience translating digital marketing data & results into actionable recommendations for cross-functional business stakeholdersRetail media expertise: Hands‑on experience planning and activating campaigns across major retail media networks, including Loblaws Media (Loblaw Advance) and Walmart Connect; understanding of on-site vs. off-site tactics and how they fit together in a full-funnel plan.Strategic planning & retailer alignment: Ability to translate brand objectives, category dynamics, and Joint Business Plans into retail media strategy, annual/quarterly plans, and clear retailer‑by‑tactic recommendations.Performance marketing & optimization: Strong command of campaign levers (bidding, keywords/queries where applicable, targeting/audiences, placement selection, pacing) with a test-and‑learn approach to improve efficiency and effectiveness.Measurement & analytics: Proficiency in performance measurement and reporting, including ROAS, sales lift, incrementality concepts, and profitability; able to create insightsthat explain performance and drive decision‑making.Budget stewardship:



Comfort managing budgets across retailers and tactics, making trade-offs based on performance, and clearly communicating investment rationale.Cross-functional collaboration: Proven ability to partner with Sales, Media, Shopper Marketing, and Brand teams to align retail media with trade, launches, and promotional priorities.Retailer & agency management: Strong external relationship management skills—able to coordinate with retailer teams on betas, audience solutions, and measurement capabilities, and to brief/manage agency partners to deliver against plans.Communication & storytelling: Ability to distill complex performance data into clear narratives, recommendations, and executive-ready updates.Operational excellence: Detail-oriented with strong project management skills to manage multiple brands/activations at once, timelines, assets, and stakeholder inputs.Preferred QualificationsExperience within Consumer Packaged Goods (CPG)Experience with Instacart retail mediaEqual OpportunitiesHaleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.Adjustments and AccommodationsIf you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.#J-18808-Ljbffr

📌 Digital Optimization Manager - C$110,000 - C$130,000 A Year (Winnipeg)
🏢 Haleon
📍 Winnipeg