Join Starcom as an Associate Director, driving insights and analytics in marketing measurement. Focus on Marketing Mix Modeling to enhance client strategies through data interpretation. In this pivotal role, you will develop and scale the agency's MMM capabilities while guiding clients on effective data use. Your expertise in analytics and consulting will help navigate complex projects and deliver explicit recommendations that influence media investment strategies. Key Responsibilities:
Lead development of MMM capabilities and client best practices
Define client objectives and measurement strategies collaboratively
Ensure data readiness and oversee collection for models
Manage analytics execution and model validation processes
Translate complex model results into practical business actions Requirements:
8+ years in marketing analytics or media roles
Expertise in Marketing Mix Modeling principles and execution
Experience managing complex projects and data workflows
Deep understanding of media channels and analytics tools
Aptitude for conveying insights to senior stakeholders Champion data-driven marketing strategies at Starcom, enhancing client relationships through expert analytics leadership.

📌 Associate Director, Marketing Measurement At Starcom Toronto
🏢 Starcom Worldwide
📍 Toronto