About Us

Established in 2016 by a team of food industry professionals, Vancouver Freeze Dry (VFD) is a Canadian manufacturer and supplier specializing in freeze-dried fruits, vegetables, powders, and other innovative food products.

Located in beautiful British Columbia, we are committed to preserving the natural qualities, flavour, and nutritional value of food through innovative technologies, including freeze-drying and precision fermentation.

Our business serves both B2C and B2B customers through e-commerce, online channels, business partnerships, and other sales channels.

As our business continues to grow, we are looking for a hands-on Digital Marketing Specialist to help us strengthen our online presence, attract new customers, and drive sales growth.

About the Role

We are looking for someone who can do more than simply post content on social media.

The successful candidate will be actively involved in digital advertising, customer acquisition, social media, SEO, e-commerce marketing, content creation, and data analysis.

You will have the opportunity to take ownership of digital marketing projects and see the direct impact of your work on website traffic, customer acquisition, and sales.

Key Responsibilities1. Google Ads & Online Advertising

- Create, manage, and optimize Google Ads campaigns.
- Develop Google Search, Shopping, and other relevant advertising campaigns.
- Conduct keyword research and develop effective ad copy.
- Monitor advertising budgets and campaign performance.
- Track key metrics such as CTR, CPC, conversion rate, CPA, and ROAS.
- Continuously test and optimize campaigns to improve performance and return on advertising spend.

2. Social Media Marketing

- Manage the company's social media channels, including Facebook, Instagram, TikTok, and other relevant platforms.
- Develop and maintain a social media content calendar.
- Create and publish engaging content, including product photos, short videos, Reels, promotional posts, and other marketing materials.
- Adapt content strategies to different social media platforms.
- Increase brand awareness, audience engagement, website traffic,



and customer acquisition.

3. SEO & Website Marketing

- Conduct basic SEO research and optimization.
- Perform keyword research and competitor analysis.
- Optimize website pages, product pages, and online content.
- Monitor website performance using Google Analytics (GA4) and Google Search Console.
- Identify opportunities to improve organic traffic, user engagement, and conversion rates.

4. E-commerce Marketing

- Assist with managing and optimizing the company's Shopify / e-commerce website.
- Improve product pages, descriptions, images, and promotional content.
- Support online promotions, seasonal campaigns, and new product launches.
- Analyze website traffic, customer behaviour, shopping cart activity, conversion rates, and sales.
- Identify opportunities to improve online sales and customer conversion.

5. Content Marketing

- Develop content ideas based on our products, customers, and market trends.
- Create or coordinate product photos, short-form videos, blog content, and other marketing materials.
- Work with internal teams to understand our products and identify compelling marketing stories.
- Translate product features, food technology, and product benefits into clear and engaging content for customers.

6. Marketing Analytics & Optimization

- Monitor and analyze performance across Google Ads, social media, website, and e-commerce channels.
- Track traffic, customer acquisition, advertising costs, conversion rates, and sales.
- Conduct A/B testing and experiment with different advertising and content strategies.
- Use data to identify opportunities and continuously improve marketing performance.
- Prepare regular marketing performance reports for management.

7. Market & Customer Development

- Research target customers,



competitors, and market trends.
- Identify new digital marketing and customer acquisition opportunities.
- Explore new online channels and marketing strategies.
- Support B2C and B2B customer acquisition initiatives.
- Develop new ideas for product promotion and market growth.

Qualifications

- 2+ years of experience in digital marketing, online advertising, social media marketing, or a related field.
- Hands-on experience with Google Ads.
- Experience managing Facebook and Instagram accounts.
- Basic understanding of SEO principles.
- Experience with Google Analytics (GA4) and Google Search Console.
- Experience with Shopify or other e-commerce platforms is an asset.
- Experience with Meta Ads / Facebook Ads is an asset.
- Experience with TikTok, Instagram Reels, or short-form video marketing is an asset.
- Strong analytical and problem-solving skills.
- Ability to understand marketing data and make data-driven decisions.
- Strong execution skills and the ability to work independently.
- Valuable written and verbal English communication skills.
- Experience in food, consumer products, e-commerce, or manufacturing is an asset.

What We Are Looking For

We value hands-on experience and measurable results more than marketing theory alone.

Candidates with experience in any of the following are strongly encouraged to apply:

- Setting up and managing Google Ads campaigns.
- Improving advertising performance and conversion rates.
- Managing Shopify or other e-commerce websites.
- Generating customers through Facebook, Instagram, TikTok, or other digital channels.
- Improving organic website traffic through SEO.
- Using GA4 to understand the customer journey from advertising to website visits and purchases.
- Demonstrating measurable results from previous digital marketing campaigns.

If you have previously managed advertising accounts, websites, social media channels, or digital marketing projects, please include examples or a portfolio with your application.

Pay: $45,000.00-$60,000.00 per year

Work Location: In person

📌 Digital Marketing Specialist (Canada)
🏢 Vancouver Freeze Dry
📍 Canada