About Belan.J

Belan.J (www.belanj.ca) is a Canadian baby and children’s bamboo apparel and sleepwear brand based in Surrey, BC. Founded by a mother of three with over 12 years of baby retail experience, we create thoughtfully designed sleepwear, sleep sacks and everyday essentials focused on softness, comfort and practical design.

We are looking for a creative, organized and hands-on Social Media & Brand Content Coordinator to create engaging content, manage Belan.J’s day-to-day social media presence, and coordinate content for product launches and seasonal campaigns, and brand stories to life across social media and our Shopify website.

This is an execution-focused role for someone who enjoys creating content, organizing campaigns and making sure projects are completed accurately and on time.

Qualifications and Experience

- Minimum 2 years of experience in content marketing, social media, e-commerce or a related role
- Previous experience working with a consumer, retail, fashion, baby or lifestyle brand is preferred
- Working knowledge of Shopify
- Strong Canva and CapCut skills
- Experience creating and editing short-form video content
- Strong written English and attention to grammar and detail
- Good understanding of Instagram, Facebook, Reels and Stories
- Ability to organize multiple projects and meet deadlines
- Comfortable working independently after receiving a clear brief
- Able to work in office at our Surrey location, Monday to Friday
- Comfortable filming products, team members and behind-the-scenes content
- Post-secondary diploma or degree in Marketing, Communications, E-commerce, Business, Design or a related field is preferred. Equivalent hands-on experience will also be considered.
- A portfolio or examples of previous content work are required

Position Summary

You will be responsible for planning and producing day-to-day brand content, coordinating product launches and completing basic Shopify merchandising updates.

You will work closely with the founder and our paid advertising and email marketing team. Your role will be to ensure that content, website updates and launch assets are organized, completed and ready on schedule.

Key Responsibilities - Content Planning and Social Media

- Build and maintain a weekly and monthly content calendar
- Plan and publish content across Instagram, Facebook and other relevant platforms
- Create Reels, Stories,



static posts and carousels using existing and newly captured content
- Write clear, warm and engaging social media copy that reflects the Belan.J brand voice
- Repurpose product photography, customer content and behind-the-scenes footage into usable marketing assets
- Monitor basic content performance and identify which topics and formats are working
- Keep content organized and scheduled ahead of deadlines

Content Creation

- Film simple product, lifestyle and behind-the-scenes content in our Surrey warehouse and showroom
- Edit short-form videos using CapCut or similar software
- Create branded graphics and social media assets using Canva
- Prepare different creative versions for organic social media and paid advertising
- Maintain an organized digital library of photos, videos, graphics and campaign assets
- Coordinate occasional product photography, creator content and UGC when required

Professional photography and advanced video production are not core requirements for this position. However, the successful candidate should be comfortable creating polished, effective short-form content independently.

Product Launch Coordination

- Maintain launch calendars, checklists and deadlines
- Coordinate product information, photos, videos, copy and promotional assets for each launch
- Ensure all launch materials are prepared and approved before the launch date
- Communicate with team members to track outstanding tasks and deliverables
- Help ensure that social media, website content, paid advertising assets and email materials are aligned
- Complete post-launch checks and report any missing information or issues

Shopify and E-commerce Support

- Upload and update products in Shopify
- Create and update collections
- Update basic homepage banners, featured products and promotional messaging
- Maintain accurate product descriptions, pricing, sizing and product information
- Review the website regularly for broken links, outdated promotions, missing images and merchandising issues
- Organize products based on inventory levels,



launches and current marketing priorities
- Support basic on-site merchandising and product discovery

What We Are Looking For

The right candidate is:

- Organized and reliable
- Creative but also able to follow brand guidelines
- Proactive and comfortable identifying what needs to be done
- Able to manage deadlines without repeated reminders
- Detail-oriented when updating products and website content
- Open to feedback and able to make revisions efficiently
- Interested in understanding how content supports sales
- Comfortable working in a small, fast-moving business
- Able to prioritize important work instead of becoming distracted by low-impact tasks

Weekly Job Expectations

After the initial training period, the successful candidate will be expected to:

- Maintain a content calendar at least two weeks in advance
- Produce approximately three to five usable content pieces per week, depending on complexity
- Keep social media publishing consistent and on schedule
- Complete assigned Shopify updates accurately and promptly
- Maintain an up-to-date launch checklist
- Prepare required launch assets before internal deadlines
- Communicate early when information, assets or approvals are missing

The focus is on consistent, high-quality execution, not posting content simply to meet a quantity target.

How to Apply

Please submit:

- Your resume
- A portfolio or link showing relevant social media, video, graphic design or e-commerce work
- Two or three examples of Reels, TikToks, product videos, social posts or Shopify work you personally created
- A short note explaining why you are interested in working with Belan.J

Applications without relevant work samples may not be considered.

Belan.J welcomes applications from qualified candidates of all backgrounds. Only applicants selected for an interview will be contacted.

Pay: From $22.00 per hour

Benefits:

- Casual dress
- Extended health care
- On-site parking

Ability to commute/relocate:

- Surrey, BC V3T 4E2: reliably commute or be willing to relocate with an employer-provided relocation package (preferred)

Application question(s):

- Tell us why you believe you would be a great fit for this role.

Education:

- Bachelor's Degree (preferred)

Experience:

- Social media marketing: 2 years (required)
- Shopify: 1 year (preferred)

Location:

- Surrey, BC V3T 4E2 (preferred)

Work Location: In person

📌 Growth Marketing & Content Coordinator (Canada)
🏢 Belan.J
📍 Canada