Company: Care24 Inc. Medtravel 24 Inc.

Location: Niagara Region, Ontario

Job Type: Full-time / Part-time / Contract — depending on experience

Work Arrangement: On-site

Compensation: Competitive salary + performance-based incentives

About Us

Care24 Inc. and Medtravel 24 Inc. are growing healthcare-focused organizations providing healthcare staffing and related services. We are also developing an innovative, algorithm-based healthcare software platform designed to help healthcare facilities reduce administrative workload, improve operational efficiency, and better manage their day-to-day operations.

We are looking for an energetic, experienced B2B Healthcare Marketing & Business Development Manager who can help us expand our presence across Niagara, Ontario, and eventually other Canadian markets.

This is an opportunity for someone who enjoys both marketing and sales and wants to play an important role in bringing a new healthcare technology solution to market.

The Role The successful candidate will be responsible for developing and executing marketing and business-development strategies for both our healthcare staffing services and our healthcare technology platform.

You will identify healthcare organizations that could benefit from our services, connect with decision-makers, generate qualified leads, arrange meetings and software demonstrations, and help convert prospects into long-term clients.

We are looking for someone who can take ownership of the process from:

Market research → Lead generation → Outreach → Meetings → Software demos → Proposals → New clients

Key ResponsibilitiesB2B Healthcare Marketing

- Develop and execute marketing strategies targeting healthcare facilities and organizations.
- Identify target markets and ideal customer profiles.
- Develop campaigns targeting long-term-care facilities, retirement homes, hospitals, clinics, home-care organizations, group homes, and other healthcare providers.
- Develop compelling messaging for our staffing services and healthcare software.
- Create marketing materials, presentations, brochures, case studies, email campaigns, and digital content.
- Manage and grow our LinkedIn and other professional social-media presence.
- Coordinate website and digital marketing initiatives.
- Monitor marketing performance and continuously improve campaigns.

Business Development & Lead Generation
- Research and build databases of potential healthcare clients.
- Identify key decision-makers such as Executive Directors, Administrators, Directors of Care, Directors of Operations, HR leaders,



and other healthcare executives.
- Conduct professional outreach through email, LinkedIn, telephone, networking, and industry events.
- Develop relationships with healthcare facility decision-makers.
- Schedule meetings and presentations with prospective clients.
- Conduct or coordinate demonstrations of our healthcare software.
- Follow up with prospects and maintain an organized sales pipeline.
- Prepare proposals and assist with contract discussions.
- Maintain accurate records in our CRM.

Healthcare Software Marketing
- Learn our software thoroughly and understand the problems it solves for healthcare facilities.
- Translate technical/software features into clear business benefits for healthcare executives.
- Develop presentations and sales materials explaining how the platform can reduce administrative workload and improve operational efficiency.
- Gather feedback from prospective customers and communicate market needs to management and the product team.
- Help develop case studies, testimonials, and success stories as the product grows.
- Assist with product-launch and go-to-market strategies.

What We're Looking ForRequired
- 3+ years of experience in B2B marketing, business development, sales, or a related field.
- Strong communication and presentation skills.
- Excellent written and spoken English.
- Comfortable communicating with senior healthcare executives.
- Strong understanding of digital marketing and lead generation.
- Experience with LinkedIn, email marketing, CRM systems, and online research.
- Strong organizational and follow-up skills.
- Self-motivated and able to work independently.
- Comfortable making phone calls and initiating conversations with prospective clients.
- Willingness to meet clients in person throughout the Niagara Region and surrounding areas.

Strongly Preferred Experience in one or more of the following:
- Healthcare marketing
- Healthcare staffing
- Long-term care
- Retirement homes
- Home care
- Healthcare technology / HealthTech
- SaaS sales or marketing
- B2B software sales
- Business development
- Account-based marketing
- Selling products or services to healthcare organizations





Experience with HubSpot, Salesforce, or another CRM is an asset. Experience creating presentations and marketing materials using tools such as Canva, PowerPoint, Adobe, or similar platforms is also an asset.

What Success Looks Like The successful candidate will help us:

- Build a strong healthcare prospect database.
- Increase awareness of our healthcare staffing services.
- Generate qualified healthcare-facility leads.
- Establish relationships with healthcare decision-makers.
- Schedule meetings and software demonstrations.
- Generate new staffing clients.
- Introduce our software to healthcare organizations.
- Develop a repeatable sales and marketing process.
- Help expand our business throughout Ontario and beyond.

Performance Expectations This position is results-oriented. Success will be measured through meaningful business-development activities and outcomes, including:
- Qualified leads generated
- Meetings booked
- Software demonstrations completed
- Proposals submitted
- New healthcare clients acquired
- Staffing opportunities generated
- Software customers acquired
- Revenue generated
- Growth of strategic healthcare relationships

Compensation Competitive compensation based on experience, with the opportunity for performance-based bonuses or commissions tied to successful business development.

We are open to discussing different compensation structures with candidates who have proven healthcare B2B sales and marketing experience.

Why Join Us?

- Opportunity to work with a growing healthcare organization.
- Chance to help bring an innovative healthcare technology platform to market.
- Significant opportunity for professional growth.
- Direct access to company leadership.
- Ability to build and lead our healthcare marketing and business-development strategy.
- Performance-based earning opportunities.
- Opportunity to make a measurable impact on healthcare organizations and their operations.

How to Apply Please submit your resume along with a brief cover letter explaining:
- Your experience in B2B marketing and/or business development.
- Any experience you have working with healthcare organizations.
- Your experience generating leads and acquiring B2B clients.
- Any experience marketing or selling software/SaaS products.
- Why you believe you would be a good fit for this position.

please send resume to [email protected] Pay: $55,000.00-$65,000.00 per year

Benefits

- Commuter benefits
- Flexible schedule
- On-site parking

Work Location: In person

📌 B Healthcare Marketing & Business Development Manager (Niagara Falls)
🏢 Care 24
📍 Niagara Falls