Job Overview & Responsibilities

● Develop and execute channel sales strategies to achieve assigned revenue targets, business objectives, and market expansion goals.

● Drive business growth through channel partnerships across key sectors, including enterprise, education, hospitality, commercial, and government markets.

● Identify, recruit, develop, and manage channel partners such as distributors, resellers, and system integrators to build a sustainable partner ecosystem.

● Build and maintain strong long-term relationships with channel partners through regular communication, business reviews, and joint growth planning.

● Identify market opportunities, understand customer and project requirements, and drive sales opportunities from lead generation to successful project closure.

● Support partners in product promotion, solution presentations, tender participation, commercial negotiations, and customer engagement activities.

● Plan and execute channel enablement activities, including partner training, marketing campaigns, exhibitions, seminars, and joint customer visits.

● Monitor market trends, competitor activities, and industry developments to provide actionable insights and support business decisions.

● Collaborate closely with internal teams, including Marketing, Pre-sales, Technical Support, and Operations,



to ensure effective solution delivery and customer satisfaction.

● Prepare regular sales forecasts, pipeline reports, performance updates, and market analysis for management review.

Required Skills & Experience

● Minimum 5 years of experience in channel sales, business development, or partner management, preferably within IT, AV, professional display, EdTech, smart office, or collaboration solution industries.

● Strong understanding of channel sales models with proven experience managing distributors, resellers, system integrators, or solution partners.

● Demonstrated ability to develop markets, build partner networks, and manage complex B2B sales cycles.

● Solid project management skills with the ability to manage multiple opportunities and stakeholders simultaneously.

● Excellent communication, presentation, negotiation, and relationship-building skills.

● Self-driven, proactive, and results-oriented with the ability to work independently in a fast-paced environment.

● Strong cross-functional collaboration skills with experience working across sales, marketing, technical, and operational teams.

● Proficient in Microsoft Office, CRM systems, and sales reporting tools.

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