Avicanna is a diversified and vertically integrated Canadian biopharmaceutical company focused on the research, development and commercialization of plant-derived cannabinoid-based products for the global consumer, medical, and pharmaceutical market segments. We are seeking an innovative Commercial Manager in Toronto, with cannabis industry experience to support growing market share for our company's branded finished products with a focus on increasing sales – in both the adult-use retail and medical sectors.

Commercial Manager will support and lead client relationships and product submissions, coordinate cross-departmentally on product launches and various initiatives, analyze data and create reports to identify areas of business growth.

Roles and Responsibilities

Own and manage customer relationships with provincial boards and distributors to actively promote and grow the Avicanna portfolio of brands

Manage submissions to regional product listings to provincial boards and category managers

Co-lead relationships with Independent Aggregators & platforms – tracking data, managing carveouts and setting up monthly offers, etc.

Work cross-functionally with internal stakeholders on product information, forecasting, costing, and pricing, across various sales channels

Source, collect, report and analyze (sales & distribution) data with the objective of developing strategic sales plans that address the market conditions

Lead the tracking of Key Performance Indicators (KPI’s) against quarterly goals, in collaboration with field sales team

Coordinate closely with the Sales Manager to support Key Account establishment, load-in & sell-through, helping to drive sales and customer relationships

Achieve sales and profitability targets for assigned regions and customers

Proactively assess, clarify,



and validate customer needs on an ongoing basis

Continuously promote Avicanna’s capabilities, portfolio advantages, and long-term commitments

Integrate with Sales, Marketing & Operations teams on current product launches, retailer campaigns & programming to drive best results

Contribute to presentations & decks for internal reporting, as required

Co-coordinate inventory, ordering and shipping for samples, swag & POS materials

Participate in marketing and sales events, as required

Other duties as assigned

Requirements

Post-Secondary education preferably in Business Administration, Commerce or similar related fields A minimum of 3 years’ experience in Commercial Management/Account Management/Sales within Cannabis industry

Ability to build and maintain effective and accountable working relationships with decision makers, distributors, category managers and internal stakeholders

Strong communication skills, including verbal, written and presentation

Strong time management and organization skills with significant attention to detail

Self-motivated with the ability to work independently

Takes initiative proactively and has a general “can-do” attitude

Knowledge of cannabis industry and regulations strongly preferred

Proficient in Microsoft Excel and suite of services

WHAT WE OFFER

A full-time, on-site role with competitive salary and benefits A mission-driven role supporting patients across Canada

Exposure to an innovative and growing medical cannabis platform A supportive, collaborative, and flexible work environment

Opportunities for growth and learning in a unique industry

Salary range: $65,000 - $75,000. Final compensation will be determined based on the candidate’s experience, skills, and qualifications, in line with internal equity and market considerations.

📌 Commercial Manager (Winnipeg)
🏢 Avicanna Inc. (TSX:AVCN)
📍 Winnipeg