As aMarketing Coordinator, you will play a key role insupporting the execution of marketinginitiatives for the independent automotivenetwork.

In this hands-on role, you will coordinate marketing campaigns, customer communications, promotional activities, events, sponsorship initiatives, and e-Shop programs. You will work closely with internal stakeholders, vendors, sales teams, and external partners to ensure marketing initiatives are delivered accurately, on time, and aligned with businessobjectives.

The ideal candidate is highly organized, detail-oriented, collaborative, and passionate about delivering exceptional customer experiences through effective marketing execution and communication.

Key Responsibilities

Campaign Coordination & Marketing Support

- Support the planning and execution of integrated marketing campaigns across multiple channels.
- Coordinate campaign timelines, creative assets, approvals, and deliverables.
- Work closely with internal teams and external vendors to ensure projects are completed on schedule.
- Assistin the development and distribution of marketing materials, promotional tools, and sales support resources.
- Monitor campaign performance and provide recommendations for optimization.
- Ensure brand standards and messaging consistency across marketing initiatives.

Customer Communication & Marketing Automation

- Manage customer communications using platforms such asListrak.
- Build, schedule, test, and deploy customer email communications.
- Execute communications related to promotions, customer programs, events, operational updates, and marketing campaigns.
- Maintaincommunicationcalendarsand audience segmentationstrategies.
- Ensure messaging isaccurate,timely, and aligned with corporate brand standards.
- Monitor communication performance metrics including open rates, click-through rates, and engagement.
- Provide recommendations to improve communication effectiveness and customer engagement.

Corporate Customer Communications

- Coordinate and distribute corporate communications to customers and network members.
- Support communications related to:
- Operational announcements
- Program updates
- Customer-facing initiatives
- Collaborate with Sales, Operations, and other internal stakeholders to ensure communications aretimelyandaccurate.

Event & SponsorshipCoordination

- Support the planning and execution of customer events,



trade shows,sponsorships, and marketing activations.
- Coordinatelogisticsincluding venue requirements, registrations, materials, giveaways, and vendor communications.
- Assistwith event timelines and project tracking. Support onsite event execution whenrequired.
- Track attendance, engagement, and event performance metrics.
- Coordinate post-event follow-up communications and reporting.

Promotional e-Shop Administration

- Maintain and update promotional e-Shop platforms and product catalogues.
- Coordinate promotional merchandise programs and product launches.
- Work with vendors and suppliers to manage product availability and fulfillment.
- Process requests and support inquiries related to promotional products.
- Monitor inventory levels, product performance, and user feedback.
- Recommend improvements to the customer experience and operational efficiency of e-Shop programs.

Marketing Operations & Administrative Support

- Maintain project documentation, communication schedules, and marketing calendars.
- Coordinate approvals, vendor requests, and marketing deliverables.
- Support reporting and data collection for marketing initiatives.
- Assistwith process documentation and continuous improvement initiatives.
- Provide administrative support for departmental marketing activities asrequired.

Key Success Factors

- Passionate & Driven : You have a robust passion for driving business growth and creating value for your partners.
- Business Development Focus : You thrive in a sales-driven environment and havea track recordof successfullyidentifyingand pursuing business opportunities. You are adept at building andmaintainingrelationships with key stakeholders and understanding their needs.
- Strategic Vision : Youpossessstrong business acumen and a results-oriented mindset. Youare capable of developing and executingmarketing strategies that align with both short-term sales goals and long-term growthobjectives.
- Analytical & Data-Driven :



Your ability to analyze marketing data and draw actionable insights is crucial tooptimizingcampaigns. You use data to guide decision-making and improve program performance over time.
- Tech-Savvy & Digital Expertise : You are comfortable using digital marketing platforms and analytics tools, includingPowerBI,GoogleAnalytics,andemail marketing platforms.
- Excellent Communication Skills : You have a knack for crafting compelling marketing messages, both written and oral, and are comfortable interacting with diverse audiences, from internal stakeholders to car dealers and external partners.

Profile Sought

- Minimum of2-5years of experience in marketing, project management, or a similar role
- Bachelor’s degree in marketing, business administration, or a related field
- Bilingualisman asset( English and French , both spoken and written)
- Experience in client/account management
- Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment
- Strong organization and prioritization skills
- Excellent communication and collaboration skills
- Ability to work with diverse stakeholders (internal and external)
- Autonomy, attention to detail and proactivity
- Advancedproficiencyin Excel
- Knowledge of Power BI
- Knowledge of Google Analytics

Assets That Set You Apart

- Training or certification in project management (PMP, Agil, etc.)
- Agency experience (advertising, marketing, media)
- Knowledge of the automotive or B2B sector

Why Join Us?

Joining Groupe Touchette means contributing directly to the growth of a Quebec-based leader thathas become Canada’s largest tire distributor and a key player in the industry. You will be part of a national organization experiencingstrong growth, where your impact is tangible and visible.

This role offers real autonomy and high visibility. You will be at the heart of decision-making, working alongside key internal teams, strategic partners, and manufacturers on meaningful and stimulating business challenges.

You will evolve in a rapid-paced, collaborative, and results-driven environment where your ability to structure, prioritize, and drive projects forward will be highly valued. This is an opportunity to develop yourexpertise, expand your scope, and play a key role in the organization’s growth, with real opportunities for advancement.

📌 Coordinator, Marketing (Burlington)
🏢 Groupe Touchette
📍 Burlington