? Hiring: CRM Manager – Fan Engagement

? Location: Toronto, ON / GTA

? Type: Full-Time

? Work Model: Remote

⏰ Hours: 40 hours/week, occasional weekends may be required

We are looking for a CRM Manager – Fan Engagement to lead CRM and lifecycle marketing strategy for a consumer-focused organization.

This is a strategic CRM marketing role — we are looking for someone who can design customer journeys, develop audience and segmentation strategies, determine channel strategy, and lead cross-functional campaign planning.

? Top 3 Must-Haves

1️⃣ D2C CRM / Lifecycle Marketing

- Strong experience developing CRM and lifecycle marketing strategies
- Experience across acquisition, engagement, retention, loyalty and/or reactivation
- D2C/consumer experience strongly preferred
- Sports, media, entertainment, streaming, subscriptions or consumer products is a plus

2️⃣ Cross-Channel CRM Strategy Experience developing channel strategies across:

- ? Email
- ? Mobile Push
- ? SMS
- ? App / In-App
- Other owned CRM channels

3️⃣ Customer Journey + Segmentation Strategy

- Design and plan CRM customer journeys
- Define audience segmentation and targeting strategies
- Develop personalization and customer engagement strategies
- Determine the right audience, channel, timing and messaging
- Use customer insights and performance data to optimize lifecycle strategies

? What You'll Do
- Own the CRM/customer engagement strategy and lifecycle planning.
- Design customer journeys from acquisition through engagement, retention and reactivation.
- Define audience targeting, segmentation and personalization strategies.
- Develop cross-channel CRM strategies across Email, Push, SMS and other customer channels.
- Partner with Creative, Copy,



Project Management, Production, Data & Analytics and Marketing teams to bring strategies to life.
- Ensure campaign components, audiences, messaging, creative and channel plans are aligned before deployment.
- Establish campaign requirements, objectives, measurement approach and success metrics.
- Review campaign performance and customer insights to identify optimization opportunities.
- Help build scalable CRM/lifecycle marketing processes and best practices.

?️ CRM / MarTech Experience

Experience with platforms such as Salesforce, Braze, Epsilon, Adobe or similar CRM/marketing technology platforms is valuable.

Important: This is not primarily a campaign-building or technical platform role. We are looking for someone who has owned the marketing strategy, customer journey planning, segmentation and engagement strategy, rather than someone whose experience is limited to configuring campaigns within a CRM platform.

? Qualifications

- Bachelor's degree in Marketing, Business, Communications or related field.
- 4+ years of CRM, lifecycle, customer engagement or digital marketing experience.
- Strong D2C/consumer marketing background.
- Demonstrated experience developing customer journeys and lifecycle strategies.
- Strong understanding of segmentation, targeting and personalization.
- Experience planning multi-channel CRM programs.
- Robust cross-functional communication and stakeholder management skills.
- Ability to translate customer insights and business objectives into actionable CRM strategies.

⭐ Preferred Backgrounds

Candidates from sports, entertainment, media, streaming, subscriptions, retail, consumer products, QSR or other D2C businesses are encouraged to apply.

? Toronto/GTA candidates only

📌 CRM Manager (Fan Engagement) (Canada)
🏢 ALOIS Solutions
📍 Canada