Relish the challenge of leading Relay's demand generation as our new Manager in Toronto. This pivotal role is designed for cutting-edge strategists who excel in B2B marketing.
As the Demand Generation Manager, you will oversee our full-funnel strategy, ensuring effective lead generation and nurturing. You will collaborate closely with multiple teams to streamline demand capture through engaging content and interactive experiences. Candidates should bring a strong grasp of managing integrated campaigns and a knack for using data to inform strategies.
Key Responsibilities:
• Define and execute end-to-end lead generation strategies • Schedule and manage the annual lead programming calendar • Partner with Web and marketing teams for lead capture success • Optimize demo and chatbot experiences for user engagement • Conduct experiments to refine lead generation processes
Requirements: • 3–6 years in B2B demand generation roles • Comprehensive experience with campaign ownership • Data-centric approach for driving marketing initiatives • Strong interpersonal and communication skills • Attention to detail in project and program management
Leverage your expertise in demand generation and join Relay’s mission to transform customer engagement.