23 Sep
|
Purpose Education Collective
|
Vancouver
23 Sep
Purpose Education Collective
Vancouver
Our client, an education company, is seeking an entrepreneurial and relationship-oriented Family Enrolment & Growth Manager to help us grow our community of students and families.
This is a hybrid role combining family enrolment, marketing and sales growth. You'll be one of the first people prospective families interact with, helping guide them from initial inquiry through trial and enrolment. You'll also help build and execute marketing and growth initiatives that introduce the company to more families.
We're looking for someone who can build trust with parents, confidently guide enrolment conversations and follow-up, while also being comfortable creating content, supporting campaigns and finding new ways to generate interest.
Position Details
- Remote position
- Initial part-time role with opportunity for growth as the organization expands
- Approximately 3-5 hours per week initially, with opportunity for additional hours
- Adaptable scheduling, including some evenings and occasional weekends for family information sessions
- Competitive hourly compensation plus performance-based enrolment bonuses
Core Responsibilities Family Enrolment & Growth
- Serve as a warm and knowledgeable first point of contact for prospective families
- Conduct discovery sessions and enrolment conversations with parents
- Guide families from initial inquiry through trial and paid enrolment
- Manage prospective families through our CRM and maintain an organized enrolment pipeline
Marketing & Outreach
- Help plan and execute initiatives that generate family awareness, interest and enrolment
- Support social media content planning, writing,
scheduling and engagement
- Create and coordinate family-facing email communications and campaigns
- Support referral campaigns, webinars, events and other growth initiatives
- Identify relevant community outreach and partnership opportunities
- Help turn student, family and program stories into compelling content
- Test new growth ideas and understand what is and isn't working
Tracking & Insights
- Track leads, trials, conversion and enrolments
- Monitor where prospective families are coming from
- Ensure leads receive timely follow-up and don't fall through the cracks
- Share regular insights about what we're hearing from families and opportunities to improve growth and conversion
About You We're less concerned about a particular job title or industry background and more interested in finding someone who can build relationships and get things done.
You'll likely be successful in this role if you:
- Are warm, personable and an exceptional communicator
- Build trust quickly and genuinely enjoy speaking with families
- Are comfortable with consultative sales and helping prospective customers make decisions
- Are an excellent writer and can create engaging family-facing communications
- Have experience with social media,
content or digital marketing
- Are highly organized and disciplined about follow-up
- Are comfortable learning and using CRM, email marketing and other digital tools
- Are resourceful and proactive and don't need everything mapped out for you
- Enjoy experimenting, learning and figuring out what works
- Are excited by the opportunity to help build something at an early stage
Experience in education, admissions, enrolment, customer success, marketing, sales, recruitment or another relationship-driven environment is an asset. If you're excited by the combination of building relationships with families, creating compelling marketing and helping grow an emerging education company, we'd love to hear from you.
Performance Indicators
Success in this role will be measured through:
- Qualified family leads
- Lead to consultation/trial rates
- Meeting-to-enrolment conversion rates
- New paid enrolments
- Lead response/follow-up completion
- Referral-generated leads/enrolments
To Apply Interested candidates should submit a current resume. Only shortlisted applicants will be contacted for next steps. *Background checks and references will be required.
Job Type: Part-time
Pay: From $25.00 per hour
Benefits
- Company events
- Flexible schedule
- Work from home
Application question(s):
- Do you have experience in one or more of the following: sales/enrolment, customer success, marketing/growth, admissions, recruitment or another customer-facing role?
Language:
- English (required)
Work Location: Remote
📌 Family Enrolment & Growth Manager (Sales & Marketing) - PT/ Remote (Vancouver)
🏢 Purpose Education Collective
📍 Vancouver