Shape Money Mart's marketing initiatives targeting the Gen Z audience. Lead your team in crafting engaging campaigns that enhance brand loyalty and customer understanding in a hybrid work environment. As the Segment Marketing Manager for Momentum Financial Services Group, you'll design and implement segment-focused strategies that draw in the younger audience.

Your creative approach will translate business goals into authentic marketing segments, working alongside various teams to enhance outreach efforts. Stay attuned to trends and behaviors that define the Gen Z market during your campaigns. Key Responsibilities:

- Develop comprehensive Gen Z marketing strategies
- Create culturally relevant messaging and content
- Guide teams in understanding Gen Z financial habits
- Manage performance metrics for ongoing strategy improvement Requirements:
- 5+ years of experience in marketing with a focus on youth
- Hands-on experience with social media marketing
- Deep knowledge of high-engagement content creation
- Strong analytical skills for campaign optimization Fuel Money Mart's connection with Gen Z through impactful marketing strategies and actionable insights.

📌 Gen Z Marketing Strategist at Momentum Financial (Toronto)
🏢 Money Mart - Quebec
📍 Toronto