About Straight Forward Sales (SFS)

Straight Forward Sales is one of Canada’s leading distributors of toys, video game accessories, and consumer electronics. We represent leading global brands and supply many of Canada’s largest retailers, including Walmart, Costco, Loblaws, Best Buy, Canadian Tire, London Drugs and more.

Role Overview

Straight Forward Sales is seeking an ambitious, motivated, and highly organized individual looking to build a career in sales and national account management. This is not a call-centre sales position. You will work alongside our experienced sales team and gain direct exposure to major Canadian retailers, learning how national accounts are managed from the ground up.

Working closely with Senior Account Managers and our purchasing, marketing, logistics, and warehouse teams, you will support major Canadian retail accounts, prepare product quotations and presentations, sales proposals and customer programs. You will also analyze sales and inventory information, communicate with customers, assist with product launches and retail programs, and identify new sales opportunities. As your knowledge and performance grow, you will progressively take responsibility for customer accounts and sales opportunities of your own.

We are less focused on years of experience than on finding someone who is smart, competitive, organized, proactive, coachable, and eager to learn. A background in sales, retail, customer service, business, marketing, or a related field is an asset, but attitude, ability, and work ethic are more important than a specific degree or previous experience.

The Ideal Candidate will be:

- Ambitious and results-driven, with a strong desire to succeed.
- Competitive and business-minded, with a genuine interest in sales.
- Confident and professional when communicating with customers and colleagues.
- Highly organized, with the ability to manage multiple priorities and deadlines.
- Comfortable working with numbers and interested in learning how to analyze sales data.




- Proactive and resourceful, with the initiative to identify what needs to be done and take action.
- Coachable and eager to learn, with an openness to feedback and development.
- Dependable and hardworking, with a strong sense of accountability.
- Adaptable and comfortable in a fast-paced, entrepreneurial environment.

This is an prospect to learn the business, develop valuable relationships with major Canadian retailers and vendors, and build a long-term career in sales and account management. As your experience and performance grow, so will your responsibilities and earning potential. Why Join SFS?

- Competitive base salary plus commission.
- Prospect to support national account growth with Canada’s biggest retailers.
- Hands on training and mentorship
- Opportunity to grow: at SFS, strong performers can take on responsibility and advance quickly. Your growth is driven by your ability, initiative, and results, with opportunities to build a long-term career as the company grows.
- Entrepreneurial environment with exclusive vendor partnerships and strong growth potential.

The salary range above reflects the minimum base salary and does not reflect the potential commission earnings. Straight Forward Sales is an equal opportunity employer committed to diversity, inclusion and supporting the well-being of our employees. We encourage all qualified applicants to apply. Accommodations throughout the selection process will be made upon request.

All roles posted are opportunities we’re actively recruiting for, AI is not used in the screening or interview process.

Job Types: Full-time, Permanent

Pay: From $45,000.00 per year

Benefits

- Casual dress
- Company events
- Dental care
- Extended health care
- Flexible schedule
- Life insurance
- On-site parking
- Paid time off
- Vision care

Ability to commute/relocate:
- Stratford, ON: reliably commute or plan to relocate before starting work (required)

Education:
- DCS / DEC (preferred)

Experience:
- Inside sales: 1 year (preferred)

Willingness to travel:
- 25% (preferred)

Work Location: In person

📌 Junior National Account Manager - Consumer Products (Stratford)
🏢 Straight Forward Sales
📍 Stratford