About Legends Haul

Legends Haul is a Vancouver-based food manufacturer, distributor and protein innovator serving thousands of British Columbia’s leading restaurants, retailers, hotels, caterers and foodservice operators.

Founded in 2018, the business has grown from a local startup into a vertically integrated food company built around premium products, practical service and meaningful partnerships across the food ecosystem.

From our SQF Certified, 45,000sf Vancouver facility, we manufacture, source and distribute products that help our customers succeed while supporting local producers and communities.

Our core expertise is sustainably sourced centre-of-the-plate proteins, value-added meat manufacturing, wholesale distribution and premium foodservice solutions. Alongside our distribution business, Legends Haul continues to grow proprietary brands and product platforms, including Chateau Water, WOOZA pizzas and other customer-focused innovations.

At Legends Haul, we believe food has the power to connect people, strengthen communities and create a better future. Through innovation, craftsmanship and a relentless commitment to quality, we are helping shape the future of food—one meal at a time.

Role Summary The Manager, Direct-to-Consumer and Retail Growth is the entrepreneurial builder and operator responsible for creating Legends Haul’s new consumer business across a premium physical retail location and direct-to-consumer e-commerce.

This role will work directly with the CEO and in close partnership with the Director, Brand and Marketing to translate the retail vision into a commercially sound, operationally executable and distinctive consumer experience.

The mandate begins with building: shaping the operating model, opening the first store, launching and improving the e-commerce platform, establishing fulfillment and service processes, and personally solving the practical issues that arise in an early-stage channel.

The role will integrate the consumer business with Legends Haul’s existing purchasing, manufacturing, inventory, warehouse, logistics, food safety, finance and customer-service capabilities so the customer receives a seamless experience from discovery through delivery or pickup.

As the model proves itself, the Manager will document the playbook, strengthen the economics, add team members and management capacity, and prepare the platform for additional locations and broader consumer growth.

The position is based from the East Vancouver office and flagship retail location and will require regular hands-on presence in the store, warehouse and other operating areas, with travel as required for suppliers, partners, research and future locations.

This is not a conventional store-manager or marketing role. It is a builder/operator position with end-to-end accountability for creating, running and scaling Legends Haul’s direct-to-consumer retail platform.

You Are This Person

You are an entrepreneurial retail and e-commerce operator who has built something meaningful rather than only maintained an established system.

You can sit with the CEO and Director, Brand and Marketing to shape strategy, then move immediately into product setup, store opening, fulfillment design, staffing, merchandising or customer-service execution.

You are comfortable starting lean. You do not wait for a full team, perfect systems or outside agencies before making progress.

You understand how a premium consumer brand comes to life through assortment, visual merchandising, packaging, service, content, promotion, fulfillment and the details of the physical environment.

You know how to operate a store cleanly and consistently, including staffing, scheduling, training, opening and closing, inventory controls, shrink, cleanliness, food safety and customer recovery.

You understand e-commerce as an operating channel, not simply a website. You can connect product data, merchandising, ordering, payment, inventory, pickup, delivery, customer communication and repeat purchase.

You are commercially grounded and can assess revenue, gross margin, labour, occupancy, fulfillment cost, average transaction, conversion, inventory turns, shrink and contribution.

You can build practical processes across departments without creating a separate business that competes with the wholesale operation for information, inventory or capacity.

You communicate directly, surface risks early and bring clear recommendations when decisions are required.

You are credible with customers, frontline employees, trades, agencies, technology partners, suppliers and senior leaders.

You are energized by turning an ambitious concept into a functioning business and then developing the people and systems required to scale it.

Role Responsibilities

- Own the build, launch, day-to-day performance and continued development of Legends Haul’s direct-to-consumer retail and e-commerce business
- Work with the CEO and Director, Brand and Marketing to translate the consumer strategy, positioning and brand standards into a clear operating plan
- Lead the opening of the first premium retail location, including layout input, equipment and fixture coordination, operating procedures, technology, staffing, training and launch readiness
- Build and manage the e-commerce channel, including platform requirements, catalogue setup, product content, pricing, merchandising, promotions,



order flow and continuous improvement
- Create an integrated customer journey across website, store, pickup, local delivery, packaging, communication, service recovery and loyalty
- Develop the product assortment around premium proteins, unique access, house-made products, internal brands, seasonal features, bundles and complementary products
- Own store standards for merchandising, product presentation, cleanliness, food handling, opening and closing, cash controls and customer service
- Establish practical inventory, replenishment, receiving, rotation, markdown, shrink and waste controls for both store and e-commerce channels
- Design and coordinate consumer fulfillment using Legends Haul’s warehouse, inventory and logistics capabilities wherever operationally and economically appropriate
- Partner with Operations, Production, Purchasing and Inventory to align assortment, availability, packaging, forecasting, capacity and service expectations
- Partner with Food Safety and Quality Assurance to establish compliant retail handling, labelling, traceability, sanitation and customer-issue processes
- Partner with Brand and Marketing on launch plans, content, campaigns, merchandising, promotions, events, signage, loyalty and customer acquisition
- Recruit, schedule, train, coach and lead the initial retail and e-commerce team, adding specialized roles and management capacity as the channel grows
- Build budgets, forecasts and performance reporting for revenue, gross margin, labour, operating expenses, average transaction, conversion, inventory, shrink and channel contribution
- Test customer propositions, products, bundles, promotions, service models and fulfillment options using data and customer feedback
- Select and manage appropriate technology, agency, delivery, service and operating partners while retaining internal ownership of the business
- Document the operating playbook for location one and e-commerce so successful practices can be repeated across future locations
- Provide clear updates, risks, financial insights and recommendations to the CEO and leadership team
- Remain visibly hands-on during setup, launch, peak periods and operating challenges

Direct to Consumer Platform Leadership The Manager will build one connected consumer platform rather than separate store, website, marketing and fulfillment activities.

This includes

- Defining the initial operating model, launch sequence, decision requirements and measures of success for the store and e-commerce channel
- Creating a premium but approachable retail experience that delivers exceptional meat, uncommon access and practical value to the consumer
- Connecting product availability, pricing, merchandising, promotions and customer communication across physical and digital channels
- Building reliable store, pickup and delivery workflows that make effective use of the existing wholesale infrastructure
- Establishing clear economics for customer acquisition, gross margin, labour, fulfillment, shrink and channel contribution
- Developing the team structure, role clarity, training and leadership capacity required at each stage of growth
- Using customer data and direct feedback to improve assortment, experience, repeat purchase and lifetime value
- Creating a repeatable playbook for additional locations without losing brand quality or operating discipline
- Maintaining clear ownership while coordinating decisions and execution across every supporting department

Required Qualifications

- Minimum five years of progressive experience in retail, e-commerce, consumer brands, food, hospitality or an entrepreneurial operating environment
- Demonstrated experience building or launching a store, e-commerce channel, consumer business, new location, fulfillment model or comparable growth initiative
- Strong hands-on operating capability and willingness to personally execute work during the build and early-growth stages
- Experience managing retail operations, e-commerce operations or an omnichannel customer experience
- Experience recruiting, scheduling, training and leading frontline or cross-functional team members
- Working knowledge of merchandising, promotions, customer service, inventory controls, shrink, store standards and operating procedures
- Practical understanding of e-commerce platforms, product catalogues, order management, payment, fulfillment and customer communication
- Robust commercial understanding of revenue, gross margin, labour, operating costs, average transaction, conversion and contribution
- Demonstrated project-management ability across construction or setup, technology, operations, staffing, marketing and launch timelines
- Ability to translate a brand vision into practical service, merchandising and operating standards
- Strong judgment, resourcefulness and comfort making progress in an evolving environment with incomplete information
- Ability to coordinate effectively across Operations, Production, Purchasing, Inventory, Logistics, Finance,



Food Safety and Quality Assurance, and Brand and Marketing
- Comfortable working with Shopify or a comparable commerce platform, point-of-sale systems, spreadsheets, analytics and operating reports
- Clear written and verbal communication and the ability to influence without relying solely on formal authority
- High ownership, strong follow-through and a consistent willingness to address practical problems directly
- Clean, polished and professional personal presentation appropriate for premium food retail environments
- Comfortable working flexible schedule during setup, opening, peak retail periods and other critical business needs
- Post-secondary education in business, retail, hospitality, commerce or a related discipline is an asset; equivalent entrepreneurial and operating experience will be considered

Ideal Candidate Background The ideal candidate may currently be working as a:

- Retail or e-commerce manager who has opened stores or launched a recent consumer channel
- Founder or early operator of a specialty retail, food, hospitality or direct-to-consumer business
- Omnichannel or consumer-experience leader with meaningful operational accountability
- Retail operations leader ready to build a new concept rather than inherit an established network
- E-commerce operator with direct experience in fulfillment, merchandising, customer service and physical retail
- Commercially minded specialty-food leader who has built teams, systems and customer experiences

Comparable experience will be considered where the candidate can demonstrate that they have built and operated a consumer business or channel and can own its economics. The successful candidate must be strategic enough to design the business with senior leadership and practical enough to be on the floor solving problems on opening day.

Leadership and Operating Capabilities

- Entrepreneurial business building and disciplined execution
- Premium retail concept development and store-opening leadership
- E-commerce setup, merchandising and channel operations
- Omnichannel customer experience, pickup and delivery design
- Retail staffing, training, scheduling and performance leadership
- Product assortment, merchandising, promotion and inventory planning
- P and L ownership, budgeting, forecasting and unit-economics management
- Inventory control, shrink reduction and operational process design
- Customer acquisition, retention, loyalty and service recovery
- Cross-functional integration with wholesale operations and support teams
- Project management across store, technology, people and launch workstreams
- Team building, playbook development and scalable organizational design

What Success Looks Like Success in this role means taking Legends Haul’s consumer vision from concept to a functioning, financially disciplined and differentiated retail and e-commerce platform.

The successful Manager, Direct-to-Consumer and Retail Growth will:

- Open the first premium retail location with strong operating readiness, brand execution and customer service
- Launch and continuously improve an e-commerce experience that is easy for customers and executable for the business
- Create seamless processes from product selection and marketing through inventory, fulfillment, pickup or delivery and after-sale support
- Build a differentiated assortment that showcases Legends Haul’s premium access, manufacturing capabilities and internal brands
- Deliver agreed targets for revenue, gross margin, labour, operating expenses, average transaction, conversion and channel contribution
- Establish effective inventory, replenishment, shrink and waste controls
- Build and develop a capable retail and e-commerce team as volume and complexity increase
- Use customer feedback and performance data to improve the offer, experience and repeat purchase
- Document a practical, repeatable operating playbook for future locations
- Build the new channel in a way that strengthens and integrates with the broader Legends Haul business

What We Offer

- A rare opportunity to build a new premium consumer business from the ground up within an established food company
- Direct collaboration with the CEO and close partnership with the Director, Brand and Marketing
- Access to Legends Haul’s purchasing, manufacturing, warehouse, logistics, food-safety and product-development capabilities
- Meaningful ownership of both strategy and hands-on execution across retail and e-commerce
- The opportunity to build a team, operating playbook and scalable growth platform
- A collaborative, entrepreneurial and fast-growing work environment

Why Join Legends Haul? This is an opportunity to build the consumer-facing expression of a vertically integrated food manufacturer, premium protein specialist and emerging brand platform.

You will have the mandate to turn an ambitious retail and e-commerce concept into a real operating business, supported by established infrastructure but with the freedom and accountability of an entrepreneurial build.

If you are a practical builder who can connect strategy, brand, store operations, e-commerce, logistics, people and economics, we would like to hear from you.

Tell us your salary expectations and what it would take to make this move.

Expected hours: 40.0 per week

Benefits

- Dental care
- Employee assistance program
- Extended health care
- RRSP match
- Store discount

Work Location: In person

📌 Manager, Direct to Consumer and Retail Growth (Vancouver)
🏢 Legends Haul
📍 Vancouver