Drive strategic shopper marketing efforts at PepsiCo Foods Canada as a key leader in Mississauga. Focus on executing omnichannel strategies that enhance brand engagement. As the Shopper Marketing Leader, you’ll be pivotal in creating and implementing effective growth plans tailored for key retail partners.
Collaborate closely with various teams to align strategies and share insights that facilitate successful marketing outcomes. This role thrives on your ability to develop relationships while managing multiple projects in a hybrid setting. Key Responsibilities:
- Design omni-channel programming for major retail customers
- Execute retail media and e-grocery initiatives
- Collaborate with internal and global shopper teams
- Support business planning through marketing integration
- Oversee Shopper marketing budget management Requirements:
- Bachelor’s Degree required
- Minimum 2 years of marketing experience
- Robust track record in consumer-centric growth
- Excellent analytical and collaboration skills
- Ability to manage ambiguity in project timelines Leverage your expertise in shopper marketing to create results-driven strategies for PepsiCo's beloved brands.