Elevate your career at Fresh Tracks Canada as a Senior Lifecycle Marketing Specialist. This role emphasizes email production and lifecycle marketing using Marketo to enhance custom travel planning. As a senior contributor, you will manage email campaigns, maintain platform operations in Marketo, and develop engaging webinars and Energetic Chat features.
Your mastery of campaign strategies and attention to detail will be critical to achieving zero defects and driving customer interaction. Key Responsibilities:
- Execute and monitor email marketing campaigns on Marketo
- Ensure the Marketo platform is functioning optimally
- Build comprehensive webinar programs from scratch
- Implement AI for improved marketing productivity
- Analyze results and suggest improvements Requirements:
- 3-5 years experience in lifecycle marketing or email
- Extensive Marketo campaign building experience
- Understanding of the integration with Salesforce
- HTML and CSS proficiency for email formatting
- Effective multitasking and deadline management skills Bring your skills in email marketing and campaign building to the team at Fresh Tracks Canada, enhancing the travel experience for clients.