Take your marketing expertise to current heights at Zynga! As a Senior Manager in Lifecycle Marketing, you’ll influence player engagement through strategic oversight and team leadership.

This exciting role involves managing a diverse team of professionals focused on various game genres. You will define Lifecycle strategies, drive performance management, and leverage data analytics to enhance customer interactions and satisfaction. Collaborating with cross-functional teams, you’ll ensure marketing strategies align with Zynga’s overall business objectives.

Key Responsibilities:



• Develop and guide a team of Marketing Managers • Strategize Lifecycle Marketing across diverse genres • Drive initiatives to enhance customer engagement and retention • Analyze and share insights to improve marketing performance • Implement best practices for effective marketing tools

Requirements: • Bachelor's degree and 5+ years in relevant marketing experience • Experience managing teams for at least 2 years • Strong technical knowledge in marketing systems • Understanding of email marketing and conversion strategies • Excellent project management and communication skills

Bring your creativity and analytical skills to Zynga, enhancing the gaming experience for millions globally.

📌 Senior Manager in Zynga's Lifecycle Marketing (Toronto)
🏢 Zynga Early Careers
📍 Toronto