Take your marketing expertise to new heights at Zynga! As a Senior Manager in Lifecycle Marketing, you’ll influence player engagement through strategic oversight and team leadership. This exciting role involves managing a diverse team of professionals focused on various game genres.

You will define Lifecycle strategies, drive performance management, and leverage data analytics to enhance customer interactions and satisfaction. Collaborating with cross-functional teams, you’ll ensure marketing strategies align with Zynga’s overall business objectives. Key Responsibilities:

- Develop and guide a team of Marketing Managers
- Strategize Lifecycle Marketing across diverse genres
- Drive initiatives to enhance customer engagement and retention




- Analyze and share insights to improve marketing performance
- Implement best practices for effective marketing tools Requirements:
- Bachelor's degree and 5+ years in relevant marketing experience
- Experience managing teams for at least 2 years
- Robust technical knowledge in marketing systems
- Understanding of email marketing and conversion strategies
- Excellent project management and communication skills Bring your creativity and analytical skills to Zynga, enhancing the gaming experience for millions globally.

📌 Senior Manager in Zynga's Lifecycle Marketing (Toronto)
🏢 Zynga Early Careers
📍 Toronto