Company Description AG Social by Wow Factor Media is a Saskatchewan-based social media marketing agency specializing in Canada’s agriculture industry. The team partners closely with an advisory board of local farmers to ensure campaigns are grounded in real ag community needs and trends. By focusing on agricultural businesses and farms, AG Social delivers highly targeted, relevant online marketing that helps clients reach, influence, and engage their audiences.

The company leverages industry expertise and digital strategy to strengthen brand presence, increase visibility, and drive meaningful connections within the ag sector.

Role Description The Social Media Marketing Strategist is a full-time remote role responsible for planning, executing, and refining social media strategies for agricultural businesses and farms across Canada. Day-to-day tasks include developing platform-specific content plans, creating and scheduling posts, monitoring engagement and performance metrics, and adjusting campaigns based on data insights. The strategist will collaborate with internal teams and industry advisors to ensure messaging reflects current ag trends and community priorities.

This role also involves managing social media calendars, running targeted paid campaigns, responding to audience interactions, and preparing regular performance reports with recommendations for optimization. The successful candidate will actively explore current social platforms, tools,



and tactics to keep clients at the forefront of digital ag marketing.

Qualifications

- Strong skills in social media strategy development, campaign planning, and audience targeting across platforms such as Facebook, Instagram, X, LinkedIn, and TikTok.
- Experience in content creation and management, including writing social copy, crafting visual concepts with designers, and maintaining consistent brand voice.
- Competence in analytics and performance measurement, using tools like native platform insights and third-party dashboards to track KPIs and optimize campaigns.
- Familiarity with the agriculture industry or strong interest in learning about ag markets, rural communities, and farm operations.
- Excellent written and verbal communication skills, with the ability to translate complex topics into clear, engaging social content.
- Proven ability to work independently in a remote environment, manage multiple client projects, and meet deadlines consistently.
- Relevant post-secondary education in Marketing, Communications, Digital Media, or a related field, or equivalent practical experience.
- Experience collaborating with cross-functional teams and stakeholders, and comfort receiving and integrating feedback from clients and advisors.
- Demonstrated commitment to inclusive, respectful communication that reflects and supports diverse audiences within the ag community.

📌 Social Media Marketing Strategist (Canada)
🏢 AG Social By Wow Factor Media
📍 Canada