Job Description
Toast is recruiting on behalf of a fast growing B2B SaaS company in the competitive intelligence space. The company uses AI to turn market, competitor, and buyer signals into insights that revenue teams can act on, helping organizations win more competitive deals. Based in Vancouver with hubs in other major cities, the team is small, globally distributed, and scaling quickly, having grown through several recent acquisitions. They're hiring a Director, Demand Generation to own the connection between marketing output and sales pipeline, working closely with sales and marketing leadership to turn campaigns and events into qualified opportunities.Responsibilities
Own demand generation campaigns from concept to launch across email, paid, and webinars, partnering with content and design on creativeProject manage every campaign, report on performance, and adjust strategy based on resultsPlan and execute the full event calendar, including keynotes, sponsorships, booths, and follow-up campaignsBuild community and partnership programs and coordinate all logistics for events, in person and virtualOwn the relationship with the SDR manager and set strategy including target segments, talk tracks, incentives, and budgetPartner on SDR hiring, coaching, and performance, and review pipeline data to refine strategyProvide day to day leadership on marketing operations,



prioritizing workload and building efficient systems and processesPartner with revenue operations on larger systems projectsDevelop and implement AI workflows into day to day demand gen operationsRequirements
Experience running multi channel B2B SaaS demand gen campaigns end to endExperience coordinating with sales or SDR teams on targeting, messaging, and talk tracksExperience planning and executing events, both in person and virtualComfortable operating with a lean team and limited budget, finding efficiency through process rather than headcountExperience managing or closely overseeing another person's workExperience managing an SDR manager or another sales adjacent function directly would be a plusExperience building community or creator partnership programs would be an assetHaving operated through a budget cut or team downsizing is considered a plusBenefits
Base salary of CA$130,000 to CA$160,000Equity ownership through an employee stock option planExtended health and dental coverage starting on day oneFlexible, uncapped vacation policyDirect access to company leadership, including the CEOThe prospect to shape the demand gen function at a company actively helping revenue teams win more competitive deals, with measurable ownership over pipeline growth and campaign ROI
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📌 Director, Demand Generation (Winnipeg)
🏢 Toast
📍 Winnipeg