Title: Senior Account Executive

Reports To: SVP of Sales

Location: Saint John NB, or Remote (Canada)

Who We Are Procedureflow is a growing B2B SaaS company helping organizations make complex work easier for both people and AI. We believe the future of work is human and AI working from the same trusted knowledge. Our platform helps organizations turn complex processes, policies, and procedures into clear, structured guidance that employees and AI agents can follow with confidence.

We're a collaborative, curious, and customer-focused team building the knowledge foundation organizations need to support consistent execution today and AI-enabled work in the future.

What We Do Procedureflow transforms complex organizational knowledge into clear, visual, and structured workflows that guide both human employees and AI agents through the right steps and decisions.

For employees, that means less time searching through documents, faster onboarding, fewer errors, and greater confidence when handling complex work. For AI, it provides access to approved, governed processes so agents can operate from the same trusted source of truth as the people they support. By connecting human and AI execution through one reliable knowledge foundation, Procedureflow helps organizations improve consistency, compliance, efficiency, and customer experience.

What You'll Be Doing

Full cycle Account Executive focusing on generating and closing new business by developing solutions that deliver real value for customer organizations

Lead generation, opportunity management, relationship development, with the objective of achieving revenue, client growth and client satisfaction targets

Creating Contracts, negotiating terms and conditions,



and working relationships for client territories consistent with the guidelines of the product

Part of a highly passionate and engaged team, and contribute ideas and collaborate to meet the company’s targets

Who You Are

3-5 years of sales experience selling SaaS offerings

University degree or relevant work experience equivalence

Proven success in achieving revenue targets and growing a start-up business

Knowledge and or/or experience selling to contact centres would be considered an asset

Experience with solution selling

Positive attitude with a professional approach

Excellent communication skills (written, verbal, and customer-facing)

Motivated to achieve sales targets; thrives on hunting for new business and closing deals

Great at connecting innovative business solutions to customer pains

Excel at finding and closing new business both over the phone, digitally and face to face

Ability to travel to industry events and to visit customers

Proficient in the use of AI solutions for go to market activities like prospect research, territory planning, outbound lead generation, sales strategy and customer presentations (experience with Claude, Copilot and ChatGPT would be an asset)

Adept at strengthening your approach and sales presentation to fit different clients or industries





Proficient with CRM (Salesforce would be an asset), ERP, and BPM tools

Application of sales methodology to manage sales cycles

Can create and evolve a social media or mass-market approach for generating leads and successfully work those opportunities

Articulates current industry trends/issues and leverages this information in discussions with customer

Consistently use sales tools and processes to create winning sales presentations

Understands how operational processes contribute to the success of our customers

What We Offer

Competitive Salary

Perks From Day One - and we cover the health & dental premiums

Paternal Leave Top-Up

Retirement Savings - employer matching up to 4%

Employee Stock Options

Home Office Equipment - laptop, monitor, mouse and keyboard are all included.

Positive Team Culture - we work hard but we also have a lot of fun together!

Remote Workspace Requirements This is a remote role where you'll work from your home office in a safe and ergonomic setup. You'll need a reliable internet connection that can support video calls and online collaboration. The work primarily involves using a computer for extended periods, so having a comfortable workspace that supports focus and well-being is important.

While our many of our opportunities are remote positions, only those who are a Canadian citizen or a permanent resident of Canada with a valid Canadian work permit will be considered. All applications are appreciated, however, only those being considered for interviews will be acknowledged.

ProcedureFlow is an equitable and diverse employer.

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📌 Senior Account Executive (Winnipeg)
🏢 ProcedureFlow
📍 Winnipeg