Join Relay as a Demand Generation Manager for the upmarket SMB segment, driving strategic marketing initiatives that generate qualified leads. Make a direct impact on business growth.

In this role, you'll take ownership of the demand process from start to finish, leveraging your 5+ years of B2B SaaS experience to create tailored campaigns for SMBs. You're set to work closely with the Sales and BDR teams, ensuring a seamless lead quality process while managing the budget and forecasting metrics. Your insight will help drive Relay's mission to empower small business owners.

Key Responsibilities:



• Design and manage demand generation strategy for SMBs • Track and project monthly revenue-linked metrics • Execute community-focused marketing campaigns • Allocate budget effectively in partnership with marketing • Advocate for the upmarket SMB voice across channels

Requirements: • Minimum 5 years of demand generation experience in B2B SaaS • Expertise in audience-specific, data-driven campaigns • Demonstrable experience with revenue forecasting • Willingness to collaborate in the Toronto office • Familiarity with AI applications in demand generation

Make a meaningful difference in SMB success while advancing your own career at Relay. #J-18808-Ljbffr

📌 Demand Generation Manager - SMB Segment (Winnipeg)
🏢 Relay Fi
📍 Winnipeg