Markham Outer Southwest, Canada | Posted on 01/05/2026Business Development ExecutiveFull-Time Location: Markham, ON (On-site) New PositionSalary: Base: $40,000-$55,000 + BonusOmnify is a subsidiary of Lumify Inc, an industry leader in the high-end LED lighting industry. Lumify is a dynamic, entrepreneurial company expanding across North America with custom LED lighting solutions. We specialize in engineered backlighting products, supporting some of the world’s top brands including Estée Lauder, Sephora, Guess, Ulta Beauty, Chanel, and many more.In addition to retail, Omnify supports top architectural firms, OEM manufacturers, signage fabricators, and technology integrators. Our team is passionate about creating tailored, high-impact lighting solutions that bring spaces and designs to life.Headquartered in Markham, Ontario, Omnify also operates manufacturing facilities in South Korea and China. Our culture at Omnify is built on collaboration, accountability, and a drive for results while preserving a supportive work setting.Our Core ValuesWe are Customer CentricWe are Problem SolversWe know Less is often MoreWe foster a Growth MindsetWe work as a TeamRole OverviewWe are looking for a Business Development Executive (BDE) with a proactive, “hunter” mindset—someone who thrives on identifying new business opportunities, connecting with potential clients, and initiating long‑term partnerships. This role plays a vital part in the front end of the sales cycle, driving lead generation and qualifying new prospects, while closing initial opportunities before graduating the accounts to the next stage of development. This position is ideal for individuals who are energetic, organized, and passionate about prospecting and discovery. As a key contributor to Omnify’s sales development process, the BDE will work closely with the Inside Sales Executive (ISE), Territory Sales Manager (TSM), Marketing, and Customer Success teams. The BDE reports directly to the Director of Sales,



North America.Primary ResponsibilitiesConduct daily outbound prospecting activities, including cold calls, emails, and outreach using sales tools and CRM systemsRe‑engage dormant or inactive accounts to reignite interest and opportunitiesLead discovery conversations to qualify prospects and assess alignment with Omnify’s offeringsProvide early‑stage product overviews and introductory pricing guidanceClose the first deal with each new account and submit the account for internal graduationCollect and document comprehensive project information during discovery, including:Contact roles and decision‑makersProject name, number, location, and timelineBudget, procurement model, and potential technical needs or restrictionsCollaborate with the Customer Success team to support quoting by providing clear project inputsCoordinate with Production to confirm lead times before setting client expectationsMaintain accurate and complete CRM records for all interactions and account detailsWork with Marketing to execute and improve targeted campaigns, including tradeshow follow‑upsCollaborate with ISEs and TSMs on strategic territory development initiativesPrepare and submit detailed graduation requests to the Director of Sales after first deal closureParticipate in weekly team meetings and 1:1 sessions with Sales LeadershipCreate and manage all new account and contact entries in the CRM,



ensuring complete and accurate dataSubmit weekly performance summaries outlining outreach activity and progressAttend designated trade shows and industry events as required for lead generation and networkingWork on‑site at our Markham office; local client visits maybe approved upon reaching seniorityRequirementsWhat You BringA self‑motivated, persistent approach to outbound sales and prospectingStrong communication and relationship‑building skillsDetail‑oriented with strong organization and follow‑throughA collaborative and open mindset with a passion for learningAbility to assess customer needs and propose tailored solutionsExperience using CRM tools and outreach platforms (an asset)Preferred QualificationsExperience in outbound sales, business development, or client‑facing rolesFamiliarity with lighting, signage, design, architecture, or manufacturing is considered an assetComfortable using CRM systems and sales engagement toolsEducation & ExperienceBachelor’s degree or college diploma in Business, Marketing, Sales, or a related field, or equivalent work experienceOmnify does not require Canadian work experience as a condition of employment. We welcome applications from qualified candidates with international education and professional experience.CompensationCompetitive base salary (commensurate with experience)Bonus structure based on individual performanceBenefits package, team events, and career growth opportunitiesAI Omnify may use artificial intelligence (AI) enabled tools to assist with parts of the recruitment process, such as reviewing and organizing resumes or identifying candidates whose qualifications best match the role requirements. These tools are used to support and not to replace human decision‑making. All hiring decisions are ultimately made by our recruitment and leadership team.LocationThis is a full‑time, on‑site role based in Markham, ONOccasional client visits may be approved for senior team membersAccessibilityWe are an inclusive employer and welcome applications from all qualified individuals. Accommodation is available upon request throughout the hiring process.#J-18808-Ljbffr

📌 Business Development Executive - C$40,000 - C$55,000 A Year (Winnipeg)
🏢 Omnify
📍 Winnipeg