Elevate your career as a Senior Advisor for Brand Insights at WestJet, focusing on strategic analytics and market intelligence. This role involves in-person collaboration up to five days a week to enhance guest loyalty and marketing strategies.
In the Strategic Insights & Portfolio Management department, you will guide brand strategy through insightful data interpretations and actionable recommendations. Your influence will reach across marketing and digital teams, ensuring strategies are informed by compelling guest insights and emerging trends.
Key Responsibilities:
• Manage brand health and advertising effectiveness metrics
• Lead segmentation strategy and insights generation
• Drive improvements in digital experience via guest feedback




• Synthesize qualitative and quantitative data into clear narratives
• Cultivate essential relationships with cross-functional teams
Requirements:
• 7+ years in market research and customer insights
• Robust capabilities in qualitative research methods
• Proven track record in presenting to senior leadership
• Ability to juggle multiple projects effectively
• Experience with tools like Qualtrics or Medallia preferred
Bring your expertise in brand strategy and insights to WestJet and help shape the travel experience for guests.
#J-18808-Ljbffr

📌 WestJet Senior Advisor for Brand Insights (Calgary)
🏢 WestJet
📍 Calgary