Manager, Public Sector Industry Marketing At Softchoice, a World Wide Technology (WWT) company, we work together to make a new world happen. As an IT solutions provider serving U.S. commercial and SMB organizations, as well as the entire Canadian market, we help organizations turn ambition into real‑world outcomes. We do this through the delivery of secure cloud, AI, software and digital workplace solutions that enable agility, innovation and growth. With a highly engaged, high-performing team, we are certified as a Great Place to Work® in both Canada and the United States, and have been recognized as a Best Workplace in Canada for more than 20 years. We stand proudly for our people and their success through career development and advancement, and continuously strive to do what’s good for our people and communities. As part of WWT, we connect customers to the global scale, advanced innovation, world-class partnerships, and deep expertise of a leader in AI and digital transformation. This includes access to WWT’s Advanced Technology Center (ATC), a cooperative ecosystem featuring state-of-the-art hardware and software that enables customers and partners to conceptualize, test, and validate innovative solutions before deploying them at scale. The impact you'll have: The Manager,



Public Sector Industry Marketing shapes how Softchoice shows up across Defence (Federal), Healthcare, and Education. This role owns the go-to-market strategy and vertical narrative, building outcome-led programs that engage senior public sector decision-makers, strengthen market credibility, generate qualified pipeline, and unlock partner co-investment. Working across Public Sector sales leadership, Solution Marketing, Partner Alliance Managers, the Growth Marketing team, and WWT Marketing, the Manager sets direction, aligns resources, and guides execution across campaigns, content, events, and partner programs. This role sits within Growth Marketing; the specific reporting line is to be confirmed. This role is hybrid with the expectation of working 1-2 times per month in your local office as well as up to 10% travel for conferences. What you'll do: Vertical Strategy & Narrative Build and own annual and quarterly marketing plans for Defence, Healthcare, and Education, aligned to pipeline targets, business priorities, procurement timelines, and partner investment calendars. Develop audience personas, buying journeys, and outcome-led messaging frameworks tailored to senior public sector stakeholders. Design the program architecture for each vertical across owned, earned, event, partner-funded, and

📌 Manager, Public Sector Industry Marketing (Toronto)
🏢 Softchoice
📍 Toronto