Drive Growth Through Data-Driven Marketing At Axiell , we help libraries, museums, archives, and educational institutions connect people with knowledge and culture through innovative digital solutions. As we continue to expand our global footprint, we're looking for a Demand Generation Specialist to help accelerate growth across North America and beyond. This is an exciting opportunity for a results-driven marketer who thrives on building pipeline, optimizing campaigns, and creating measurable business impact. You'll play a key role in shaping and executing demand generation strategies that drive qualified leads, increase pipeline velocity, and support revenue growth. About the Role As our Demand Generation Specialist, you will own the strategy, execution, and optimization of multi-channel marketing programs targeting the United States and Canada, while supporting selected global growth initiatives. Working closely with Sales, Business Development, Product Marketing, and Global Marketing teams, you'll develop campaigns that engage prospects throughout the buyer journey and contribute directly to pipeline and revenue growth. What You'll Do Plan, execute, and optimize integrated demand generation campaigns across digital, content, email, paid media, events, and ABM channels.



Build and manage programs that generate qualified leads and contribute measurable pipeline growth. Analyze campaign performance and continuously improve conversion rates throughout the funnel. Develop compelling messaging and campaign narratives aligned with customer challenges and market opportunities. Partner closely with Sales and Business Development to improve lead quality, conversion, and pipeline performance. Support sales enablement with campaign assets, messaging, and customer-focused content. Collaborate on webinars, case studies, thought leadership, social media, and other content initiatives. Manage activities that strengthen customer engagement, retention, and community growth, including Axiell's annual North American user conference. Leverage customer insights, market intelligence, and data to refine targeting, segmentation, and campaign effectiveness. What We're Looking For We're looking for a marketer who combines strategic thinking with robust execution and a passion for measurable results. You likely bring: Experience driving demand generation, pipeline growth, and revenue-focused marketing initiatives. Hands-on expertise across digital marketing, email marketing, content marketing, paid media, events, and

📌 Demand Generation Specialist (Toronto)
🏢 Axiell Group
📍 Toronto