Yogen Früz is a global frozen yogurt and dessert brand known for feel good indulgence, bold flavours, and innovation. With locations across Canada and internationally, we’re focused on showing up

strategically, consistently, and creatively

across social platforms—especially through high‑impact, performance‑driven video content.

THE ROLE This role is ideal for a

video-first content creator with a strong strategic mindset . Beyond creating scroll‑stopping content, you understand

why content works , how platforms prioritize it, and how to align video execution with business and marketing goals.

You are confident not only filming and editing content, but also

building and presenting a clear social media plan

that outlines how you will drive growth, engagement, and other key performance indicators (KPIs). You’re comfortable using data, trends, and platform insights to continuously optimize content performance.

Hands‑on video content creation experience is required.

WHAT YOU’LL BE DOING Content Creation & Execution

Create social‑first video content from concept to final edit

Film high‑quality brand, product, lifestyle, and in‑store content

Be comfortable appearing on camera (talking to camera, trends, demos, BTS)

Edit short‑form and vertical content optimized for Instagram, TikTok, and YouTube

Apply solid fundamentals in framing, angles, pacing, composition, and storytelling

Develop and execute

social media content strategies aligned with brand goals and campaign objectives

Translate marketing briefs and KPIs into

clear video concepts and content plans

Present a

structured approach to hitting performance targets

(e.g. reach, engagement, growth, CTR, conversions where applicable)

Analyze content performance and platform insights to

optimize future content

Stay current on social trends, formats,



algorithms, and best practices—and apply them strategically

Collaborate with the Marketing team on campaign planning, content calendars, and executions

Participate in on‑location or in‑store shoots as needed

Organize footage, assets, and project files efficiently

SKILLS & QUALIFICATIONS Required

2–4 years of video content creation experience and/or formal education in videography, film, or media production

Strong understanding of

social media strategy, performance metrics, and platform behavior

Experience creating content for food, retail, lifestyle, or consumer brands

Ability to

build and articulate a clear social content strategy tied to KPIs and targets

Strong understanding of visual storytelling, framing, pacing, and angles

Comfortable shooting content using professional equipment and/or high‑quality mobile setups

Comfortable being in front of the camera when required

Proficiency with Adobe Premiere Pro, After Effects, DaVinci Resolve, or similar

Nice to Have

Photography skills (brand or lifestyle)

Experience with lighting and audio equipment

Experience with pre‑production planning or storyboarding

Experience interpreting analytics and adjusting content strategy accordingly

LEVEL & EXPECTATIONS This role is best suited for a junior to intermediate content creator who:

Has a strong creative

and strategic

foundation

Understands how to align content with KPIs and business objectives

Is confident filming, being filmed, and presenting ideas

Can own content shoots and content strategies independently

Commitment to Equity & Accessibility We are an equal opportunity employer committed to diversity, inclusion, and accessibility. Accommodations are available throughout the recruitment process and during employment, in accordance with the AODA and Ontario Human Rights Code.

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📌 Video Content & Social Media Specialist (Winnipeg)
🏢 Yogen Früz
📍 Winnipeg